News and Analysis
Crant’s Ink Lantern Boosts Engagement for Brands
Crant, an AI training and consulting platform, has launched Ink Lantern, an AI platform that enables tracking and understanding of “brand Love.” “We see ‘brand love’ as that deep, emotional bond people form with brands, kind of like how you feel about your favorite band or sports team,” said Alvaro Meléndez, Co-Founder & CEO of […]
Sneak Preview: A Chat With Nick Dan-Bergman About Experiences
Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]
The C in C-Stores Also Means Consolidation
C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]
Commentary
How Brands Can Better Serve Increasingly Elastic Customers
One of the many things the pandemic has demonstrated is the elasticity of consumers – they’ll continue to consume and ‘snap back’ to their preferred methods, albeit with some new expectations. This is what businesses need to know about the elastic consumer and how they can shift practices to best serve their customers in 2022.
Does Anyone Want Hermetic Commerce? A Reflection on Local and the Metaverse
What is it, besides the need of Meta as a public company to develop new marketplaces — and perhaps distance itself from unpleasant contemporary scandals — that is driving such an aggressive vision of the future? Why the metaverse, and why now?
Location-Based Marketing Association: Google Displays Nearby Cars for Sale in Search
In this episode of Location Weekly, the Location-Based Marketing Association discusses DoorDash launching a gas rewards program to offset high prices, SES-Imagotag and UNICEF using electronic shelf labels to drive donations for Ukraine, GroundTruth and Flowcode partnering on QR codes in TV, and Google displaying nearby cars for sale in search.
Latest Posts
Why Retailers Are Investing in Tech Companies
Companies like Ulta Beauty and Home Depot are investing $20 million and $150 million, respectively, in tech companies to claim the cutting edge of retail innovation. Retail expert Rick Berger, President at NewStore, checked in with Street Fight to explain the trend.
New Hires at FuboTV, ID5, and LG Ads Solutions
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at FuboTV, ID5, and LG Ads Solutions.
How to Use Incentives to Combat the Summer Sales Slump
While a temporarily slow sales period doesn’t necessarily mean brands need to worry, companies need to take action and consider switching up their tactics as a way to wake up their target consumers.
The Future of Multi-Location Marketing is Experiential
With multi-location growth, it’s important to have an experiential marketing plan so you can leverage the foot traffic and business opportunities that come with operating multiple locations.
How Retailers Are Bringing E-Commerce Experiences to In-Store Shoppers
After two years of incredible growth in e-commerce, the pendulum is swinging and in-person retail is experiencing a resurgence.
How Marketers Can Manage WFH Employees Safely and Effectively
Good leaders understand what signs point to suspicious behavior and which signs are simply a product of the new work-from-home norm.
How Retailers Are Preparing to Stand Out on Black Friday
Black Friday and the holiday shopping rush are getting closer — and retailers are getting prepared. Inflation and economic uncertainty have the potential to make the 2022 holiday season a rocky one, putting extra pressure on retailers to beef up their marketing and advertising strategies even earlier than usual.
Location-Based Marketing Association: Instagram Experiments with QR Codes
In this episode of Location Weekly, the Location-Based Marketing Association covers Doritos letting you turn any triangle into chips on Snapchat, Sonic Boom Records launching a vinyl record vending machine in Toronto, Instagram letting you share reels, posts, and your location through QR codes, and Ecom Express partnering with What3Words for last-mile delivery in India.
3 Challenges for Retail Media Networks
Retail media is not without its challenges. Retailers need to determine how to curate advertising partners, avoid spoiling the shopping experience, and navigate the retail media tech stack.
TikTok Raises its Local Game
TikTok continues to feel around and test features as it establishes itself as a social media powerhouse. It’s much earlier in that journey than incumbents like Instagram and Twitter, so we continue to see rapid-fire feature launches and trials. And like the above players, some of these are local in nature.
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