News and Analysis
Social Factor Partners with Emplifi to Fuel the Social Commerce Wave
Social Factor, a prominent digital agency specializing in social CRM and strategy, has recently announced an agency-level partnership with Emplifi, a leading customer engagement platform. This partnership ties in with a shift in digital marketing, aiming to revolutionize customer engagement strategies through a social commerce-first approach. Social Factor, known for its expertise in working with […]
Vericast Collaborates with Snowflake to Transform Marketing Engagement
Vericast, a prominent marketing technology company, has embarked on a partnership with Snowflake, the Data Cloud Company, to pioneer solutions aimed at empowering marketers to engage with consumers in more impactful ways. Leveraging technology innovations and exclusive data available in Snowflake Marketplace, the company is set to revolutionize marketing engagement, driving meaningful commerce across various […]
Optable Integration Ushers in a New Era of Privacy-Centric Advertising
Since Google’s announcement regarding the eventual end of third-party cookies, the advertising industry has been actively seeking alternatives to ensure continued effectiveness while respecting user privacy. Among the proposed solutions, data clean rooms have emerged as a promising avenue, offering a secure environment for data collaboration in the absence of traditional tracking methods. Optable, a […]
Commentary
Putting Power Back in the Hands of Advertisers This Year
The time is ripe for advertisers to take control of their data to make more powerful connections with consumers while improving transparency, engagement, and ROI. As advertising decision makers demand more, the ecosystem is ready to challenge outdated approaches to data and attribution, a groundswell that is certain to achieve positive outcomes in the year to come.
Latest Posts
The Web3 Brand Mentality: Tips for Marketers
With more companies starting to take the plunge into this new reality, are brand marketers prepared to determine if they, too, should get involved—even if to target NFT-related content? Or does web3 still feel more akin to the latest industry wave brands must ride for fear of missing out?
Yelp Launches Request a Call to Connect Local Service Providers and Customers
Yelp announced this morning Request a Call, a feature that will allow customers to easily submit a request for a call to local service providers. The feature represents Yelp’s acknowledgement that there is still too much friction in the local services customer experience and that listings and review sites can help.
TruPresence Helps Multi-Location Marketers Audit SEO Across Locations
Let’s say you’re a marketer at Whole Foods corporate who is responsible for auditing SEO performance across hundreds or thousands of locations nationwide. How do you audit the performance of this given URL, which looks like just a part of Whole Foods’ website but essentially functions like the independent website of a local business? How do you swiftly audit hundreds or thousands of those pages?
What Amazon’s ‘Buy with Prime’ Expansion Means for Local Merchants
Buy with Prime could accelerate Amazon’s growth and merchant adoption of FBA. It could also lead to a shift in order fulfillment volume from the third-party logistics companies that many merchants currently use for order fulfillment over to FBA. That’s good news for Amazon but bad news for third-party logistics companies and post-purchase experience platforms working primarily with mid-size merchants.
Walmart, Snapchat, and Allrecipes Team Up on AR
In this episode of Location Weekly, the Location-Based Marketing Association covers Walmart, Snapchat, and Allrecipes teaming up on AR lenses for healthy choices, Joann stores partnering with Radar for in-store mobile offers, HomeStart saving families from eviction by selling digital apartments in the Cornerstone metaverse, and Italian start-up VADO connecting vending machines to delivery apps like UberEats.
Reveal Mobile Launches OOH Measurement Platform
The location intelligence and geofencing marketing software company Reveal Mobile launched a self-service out of home measurement platform this morning. The platform delivers insights for “traditional, digital, place-based, programmatic, and moving OOH ad campaigns,” according to the company.
GumGum Partners with Xandr on Transparent Ad Solution
With growing demand for cookieless targeting solutions, the contextual-first global digital advertising platform GumGum announced a partnership with Xandr on an accredited cookieless solution for advertisers. Xandr now becomes the first major DSP to offer GumGum’s contextual intelligence technology, Verity, to allow brands to ensure their ads are placed in contextually relevant environments.
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