News and Analysis
The People Have Spoken: BrightLocal Reveals Review Ratings
When consumers search their small screens to decide where to shop, eat, buy groceries, or exercise, they often consult reviews. In fact, poor scores may send someone off to your competitors’ brands—never to return. We all know that UGC (user-generated content) and consumer reviews play a big role in decision-making today. The annual consumer review […]
Surveys 2.0: Chatmeter’s AI-Driven Solution for Enhanced Customer Insights
Chatmeter has announced the release of Surveys 2.0, a new solution from its Pulse Ai: Signals platform. This AI-driven tool offers multi-location brands a 360° view of customer insights by continuously analyzing survey data, reviews, and social data in real-time. This looks to be the first time such comprehensive, real-time analysis has been available in […]
The Billboard Now Big Screens: OOH Trends from Kevin Bartanian
We know that many consumers today use their small screens (i.e., phones and tablets) to organize their lives, find the things and experiences they need, communicate with friends, family, and colleagues, and watch countless hours of strangers and animals doing bizarre and sometimes comical/inspirational things. Marketers from MULO (multi-location) brands use those screens to push […]
Commentary
Brands, You May Be Using Privacy-Unsafe Audiences
With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.
Google Adds More Custom Relevance Signals to Local Results
The ranking criteria that matters most for the current discussion is relevance. In offering product photos to users searching for products, Google is both declaring and emphasizing that this business has offerings relevant to the searcher’s stated need.
Location-Based Marketing Association: Tapestri Paying Users for Location Data
In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.
Latest Posts
Back in Action: U.S. Consumers Lead the Return to In-Store Shopping
Surveying more than 12,000 shoppers, Mood Media found that 38% of consumers are shopping in-store more often now than two years ago, and 33% are shopping in-store at the same level.
Hyperlocology, mParticle Partner to Enable Localized Marketing for Franchise Brands
A new partnership between the multi-location advertising platform Hyperlocology and mParticle, a customer data platform, could have major implications for franchise brands.
6 Modern CDPs for Multi-Location Retailers
Beyond just serving as a tool for collecting and processing data from outside sources, though, modern CDPs are being used by multi-location retailers to actually develop hyper-personalized marketing campaigns based on first-party data.
How Post-Pandemic Shopping Habits Affect Black Friday and Cyber Monday
Consumers aren’t holding off on gift purchases until the day after Thanksgiving. Retailers who’ve always counted on Black Friday in particular and the Cyber Five (Thanksgiving through Cyber Monday) in general to push them into profitability for the year need to develop new strategies based on data.
New Hires at Iterable, Connatix, and Criteo
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Iterable, Connatix, and Criteo.
Why Omnichannel Advertising Is Essential in the Current Economy
Faced with economic uncertainties from inflation and recession to war and prolonged supply-chain disruption, marketers more than ever need to lean into omnichannel advertising.
Yahoo Partners with Lowe’s to Power Off-Site Media Experiences for Advertisers
Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers. The deal positions Yahoo as the technology backbone for Lowe’s One Roof Media Network, enabling all off-site media buying and ad inventory not on Lowes.com or the Lowe’s mobile app.
5 Tools for Fake Review Detection
Consumer reviews matter now more than ever, but fake online reviews are at an all-time high. The issue has prompted FTC action as well as new guidelines for retailers that solicit online reviews. While most people can’t spot inauthentic reviews, 67% of consumers say they are concerned about review fraud.
Is TikTok Getting into the Fulfillment Business?
It seems TikTok wants to beef up its e-commerce operations in TikTok Shop. Getting into the fulfillment business could help the company drive commerce.
Emodo Launches AI-Driven Native Ads for Brands and Publishers
Emodo, which calls itself an “intelligent exchange” focused on helping both advertisers and publishers, launched an AI-driven native ad offering today called Adapt. The offering will aim to allow advertisers to craft seamless, captivating ads in trusted publisher contexts while helping publishers drive ad revenue without interrupting user experiences.
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