News and Analysis
Can Target’s Private Label Products Help Them Compete? Three Brand Experts Weigh In
Target launched its first private label brand in 1984 with the launch of the Honors clothing line. These product lines are now called “owned brands” by the MULO (multi-location) retail giant, which now has nearly 50 owned brands, some of which they have begun to sell to other retailers, making Target a wholesaler and shopping […]
Going for Retail Gold: How the Olympics Impacts MULO Retail & Food
We recently wrote about “momentjacking” and how MULO (multi-location) brands take full advantage of events — big and small — to boost sales and consumer engagement. BTW, “the bon moment” in French means “the right time.” So, why is the Summer Olympics the bon moment for MULO brands? 15 “global partners” have signed on to the Paris […]
Tinuiti Q2 Ad Report Sees Spike in AI-Powered Digital Campaigns
So how did the digital ad economy perform in Q2? Tinuiti explains it all for us in its Digital Ads Benchmark Report, released July 24, which looks at quarterly trends across Google, Meta, Amazon and other dominant platforms. First off, AI-powered digital campaigns drove spending up for the likes of Meta Advantage + and Google Performance […]
Commentary
Brands, You May Be Using Privacy-Unsafe Audiences
With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.
Google Adds More Custom Relevance Signals to Local Results
The ranking criteria that matters most for the current discussion is relevance. In offering product photos to users searching for products, Google is both declaring and emphasizing that this business has offerings relevant to the searcher’s stated need.
Location-Based Marketing Association: Tapestri Paying Users for Location Data
In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.
Latest Posts
Retailers Leverage Omnichannel Strength to Launch Curated Marketplaces
As retailers like Macy’s start selling products from other brands via their own third-party marketplaces, there are questions about the cost-to-benefit ratio.
Back in Action: U.S. Consumers Lead the Return to In-Store Shopping
Surveying more than 12,000 shoppers, Mood Media found that 38% of consumers are shopping in-store more often now than two years ago, and 33% are shopping in-store at the same level.
Hyperlocology, mParticle Partner to Enable Localized Marketing for Franchise Brands
A new partnership between the multi-location advertising platform Hyperlocology and mParticle, a customer data platform, could have major implications for franchise brands.
6 Modern CDPs for Multi-Location Retailers
Beyond just serving as a tool for collecting and processing data from outside sources, though, modern CDPs are being used by multi-location retailers to actually develop hyper-personalized marketing campaigns based on first-party data.
How Post-Pandemic Shopping Habits Affect Black Friday and Cyber Monday
Consumers aren’t holding off on gift purchases until the day after Thanksgiving. Retailers who’ve always counted on Black Friday in particular and the Cyber Five (Thanksgiving through Cyber Monday) in general to push them into profitability for the year need to develop new strategies based on data.
New Hires at Iterable, Connatix, and Criteo
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Iterable, Connatix, and Criteo.
Why Omnichannel Advertising Is Essential in the Current Economy
Faced with economic uncertainties from inflation and recession to war and prolonged supply-chain disruption, marketers more than ever need to lean into omnichannel advertising.
Yahoo Partners with Lowe’s to Power Off-Site Media Experiences for Advertisers
Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers. The deal positions Yahoo as the technology backbone for Lowe’s One Roof Media Network, enabling all off-site media buying and ad inventory not on Lowes.com or the Lowe’s mobile app.
5 Tools for Fake Review Detection
Consumer reviews matter now more than ever, but fake online reviews are at an all-time high. The issue has prompted FTC action as well as new guidelines for retailers that solicit online reviews. While most people can’t spot inauthentic reviews, 67% of consumers say they are concerned about review fraud.
Is TikTok Getting into the Fulfillment Business?
It seems TikTok wants to beef up its e-commerce operations in TikTok Shop. Getting into the fulfillment business could help the company drive commerce.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem