News and Analysis
The People Have Spoken: BrightLocal Reveals Review Ratings
When consumers search their small screens to decide where to shop, eat, buy groceries, or exercise, they often consult reviews. In fact, poor scores may send someone off to your competitors’ brands—never to return. We all know that UGC (user-generated content) and consumer reviews play a big role in decision-making today. The annual consumer review […]
Surveys 2.0: Chatmeter’s AI-Driven Solution for Enhanced Customer Insights
Chatmeter has announced the release of Surveys 2.0, a new solution from its Pulse Ai: Signals platform. This AI-driven tool offers multi-location brands a 360° view of customer insights by continuously analyzing survey data, reviews, and social data in real-time. This looks to be the first time such comprehensive, real-time analysis has been available in […]
The Billboard Now Big Screens: OOH Trends from Kevin Bartanian
We know that many consumers today use their small screens (i.e., phones and tablets) to organize their lives, find the things and experiences they need, communicate with friends, family, and colleagues, and watch countless hours of strangers and animals doing bizarre and sometimes comical/inspirational things. Marketers from MULO (multi-location) brands use those screens to push […]
Commentary
Did You Get That? Optimizing Marketing with Speech Recognition
So, where specifically are the opportunities for marketers to combat forthcoming challenges related to speech recognition and drive business value? Speech recognition can help marketers collaborate more efficiently, share insights with customers more clearly, and get time back by automating manual labor.
5 Big Marketing Opportunities for Multi-Location Brands
This year’s is the fourth annual LMBR report; the data used in the analysis was provided by data partner Places Scout. Those interested in the full results can check out the report here. In this article, I’ll highlight just a few of the key takeaways for multi-location marketers.
6 Considerations to Inform Your Multichannel Customer Experience Strategy
In rapid succession, buzzwords like “customer experience,” “CX” and “customer journey” have moved from conceptual theories to boardroom imperatives. It’s now table stakes for major enterprises to have an ability to engage, convert, and nurture consumer relationships in a highly personal, secure way, and on a proliferating range of channels and conversational entry points, including Apple Messages for Business, WhatsApp Business, Facebook Messenger, and more.
Latest Posts
Lytics Debuts Conductor to Unify Customer Data
As brands more often deploy multiple customer data platform to craft a holistic picture of customers using their martech stack, the CDP Lytics released Conductor, which it is calling the “centerpiece” of its “composable” CDP. Conductor is a customer data infrastructure product that aims to cut costs and generate greater ROI by unifying a company’s customer data.
Yelp Is Making It Easier to Add Review Content to Email Campaigns
As businesses work to increase the return on investment of email marketing, Yelp is launching a new feature designed to add local reviews and other user-generated content to Mailchimp campaigns.
5 Cloud-Based Platforms for Optimizing Retail Returns
Returns are soaring along with e-commerce transactions. Here are five return management and pick-up services designed for retail businesses.
Apple’s Search Ad Business Triples in Market Share
AppsFlyer reports in its latest mobile advertising Performance Index that Apple Search Ads tripled in market share since 1H 2020. During the same period, other search ad competitors’ market share declined, the most consequential (read: billions in revenue) being Google and Meta.
What’s Old Is New Again: Marketers Adopt Marketing Mix Modeling
As signal loss complicates granular measurement frameworks like multi-touch attribution, marketers are reconsidering more holistic techniques like marketing mix modeling, or MMM.
Identity is Table Stakes, But There’s More Than One Table
Since first-party cookies and login-based user targeting have now become key marketing elements, and new platforms are continuing to evolve and emerge, all marketers should be identifying people across multiple platforms — not just tracking various click patterns.
Report: BOPIS Use Soars While Demand for Curbside Pickup Declines
More than half of retailers (54%) are now offering BOPIS (buy-online, pick-up in-store) services, but just 31% are showing store inventory availability online. One third of retail brands have a mobile app, and an impressive 76% are accepting contactless payments in-store.
Demand for Ad Buying Diversification Juices OOH Market
With fewer consumers spending time at home, traditional website banner advertising is becoming less relevant. Meanwhile, particularly in large cities, like Los Angeles, New York, and Dallas, investments in OOH campaigns are on the rise.
The Creator Economy Accelerates
Adobe’s annual Max event is happening this week in LA, its first physical rendition since Covid lockdowns sidelined the event world. Max is all about the creator economy, the emerging crop of individuals and SMBs that create content. This has been Adobe’s target market for two decades. This all manifests in the ever-growing Creative Cloud… […]
How AI Can Help Retailers with Supply Chain Disruption
The pandemic, Russia’s invasion of Ukraine, and climate change are fueling supply chain disruption. This has cost retailers billions as they struggle to get products to customers and optimize product distribution for demand. Better forecasting can help.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem