Since first-party cookies and login-based user targeting have now become key marketing elements, and new platforms are continuing to evolve and emerge, all marketers should be identifying people across multiple platforms — not just tracking various click patterns.
Identity is Table Stakes, But There’s More Than One Table
Since first-party cookies and login-based user targeting have now become key marketing elements, and new platforms are continuing to evolve and emerge, all marketers should be identifying people across multiple platforms — not just tracking various click patterns.