News and Analysis
Getting Brand Locations in AI-Powered Search Results
AI search is here to stay. If you want to market your locations online, understanding the landscape is essential to making it work for your MuLo business.
Ad Costs and Spending are Both on the Rise, According to Skai Study
Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report. It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]
It’s Beginning to Look a Lot Like…
When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]
Commentary
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Retail Audio Advertising Firm Vibenomics Raises $12.3M Series B
Vibenomics, an audio out of home provider that helps retailers monetize their customers’ in-store attention and advertisers reach shoppers near the point of purchase, announced a $12.3 million Series B Tuesday morning. Panoramic Ventures led the round.
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
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LiveRetail Aims to Build the Canva of Hyperlocal Advertising
LiveRetail is aiming to solve the problem of localized creative with what co-founder Wayne Reuvers calls the “Canva” of hyperlocal advertising.
Heavy Flu Season Has Medicine Brands Bringing More Ads Into Store Aisles
To differentiate themselves from competitors in a busy flu season, some brands are investing in in-store retail media that places their messages as close to the point-of-decision as possible.
Changing Perceptions of Debt Make Buy Now, Pay Later More Lucrative
Changing perceptions of what debt means are leading to increased adoption of Buy Now, Pay Later payment methods, according to a new report by Reach3 Insights.
The Rise of UGC in Connected TV
User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV.
Geopath Analysis Pinpoints Optimal OOH Inventory for Last-Minute Holiday Ad Buys
As the OOH advertising industry continues to push past the pandemic, and be featured more prominently in omnichannel budgets, OOH is positioned to be a cornerstone of top brands’ strategies.
How Frequence is Enabling Hyperlocal Omnichannel Media Sales
Frequence recently won a Digiday award for helping a media company triple its omnichannel revenue with automated proposals, reporting, and workflows.
Retailers Elevate the Customer Journey with ‘Feel-Good’ Experiences
Savvy retailers are finding ways to insert joy and lightheartedness into their 2022 holiday marketing campaigns.
Marketing on Twitter amid Platform Uncertainty
Users keep discussing whether to abandon the platform for a new one, but what should businesses do? Many companies use Twitter to create brand awareness and reach customers, so should they leave Twitter or wait to see what happens?
Google’s Performance Max Gets a Boost When Brands Reallocate Ad Spend from Twitter
While it’s still early days, two contenders have pulled into the lead to steal ad market share from Twitter. Investments in Google’s Performance Max and TikTok are rising fast, particularly among big-name brands.
A Bird’s Eye View of Digital Ad Trends in 2023
What’s in store for 2023? The key word is adaptation: across devices, tools, and channels. Brands and their partners will rely more on first party data, artificial intelligence, and tools to meet the ever-present demand to measure marketing effectiveness.
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