News and Analysis
Beware the Small Screen: Consumers Resist Mobile Shopping, Says Megan Hastings
A new report from Quantum Metric reveals that mobile commerce hasn’t fully bloomed. In fact, Quantum Metric calls mobile the “awkward middle schooler of digital commerce.” The report reveals that consumers have mixed emotions about leveraging mobile commerce in retail, travel, and financial services. 75% browse on a mobile device at least 2+ times a day, but just 26% buy […]
The MULO Retail (R)Evolution: 5 Keys to Success
Retail is far from dead, despite the rise of online commerce. It’s just evolving — in some cases radically. The media is often filled with stories of MULO (multi-location) retailers declaring bankruptcy and/or shuttering locations. But, at the same time, new brands and categories are emerging and expanding. Fast Company recently featured new brands, including […]
Should MULO Brands Jump Into the U.S. Political Battleground?
As we know, brands are known for newsjacking and momentjacking. But what happens when that moment is a hotly-contested U.S. election? Today’s political climate has implications for brands and MULO (multi-location) retailers, and restaurants. Seemingly Safe Encouraging consumers to vote, regardless of their political leanings, appears to be OK, provided it is well done. In […]
Commentary
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Retail Audio Advertising Firm Vibenomics Raises $12.3M Series B
Vibenomics, an audio out of home provider that helps retailers monetize their customers’ in-store attention and advertisers reach shoppers near the point of purchase, announced a $12.3 million Series B Tuesday morning. Panoramic Ventures led the round.
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
Latest Posts
Reality Check: These Social Trends Will Actually Shape Local Marketing in 2023
These subtle, yet pragmatic, social marketing trends will guide next year far more than the bullhorn announcements that declare everything is different now.
Instagram Becomes a Product Discovery Engine
Instagram has somehow conditioned its users to see it as a product discovery engine. Its feed is filled with fashion and food products … and users lap it up.
8 Essentials for a Modern Store Locator Experience
Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.
Why You Should Add CTV Advertising to Your Local Channel Portfolio
As a marketer, it’s essential to advertise in the places where your customers spend their time. Increasingly, that place is CTV.
LiveRetail Aims to Build the Canva of Hyperlocal Advertising
LiveRetail is aiming to solve the problem of localized creative with what co-founder Wayne Reuvers calls the “Canva” of hyperlocal advertising.
Heavy Flu Season Has Medicine Brands Bringing More Ads Into Store Aisles
To differentiate themselves from competitors in a busy flu season, some brands are investing in in-store retail media that places their messages as close to the point-of-decision as possible.
Changing Perceptions of Debt Make Buy Now, Pay Later More Lucrative
Changing perceptions of what debt means are leading to increased adoption of Buy Now, Pay Later payment methods, according to a new report by Reach3 Insights.
The Rise of UGC in Connected TV
User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV.
Geopath Analysis Pinpoints Optimal OOH Inventory for Last-Minute Holiday Ad Buys
As the OOH advertising industry continues to push past the pandemic, and be featured more prominently in omnichannel budgets, OOH is positioned to be a cornerstone of top brands’ strategies.
How Frequence is Enabling Hyperlocal Omnichannel Media Sales
Frequence recently won a Digiday award for helping a media company triple its omnichannel revenue with automated proposals, reporting, and workflows.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem