News and Analysis
Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs
LG Ad Solutions has announced the launch of Innovation Labs, a new division focused on advancing technologies in Connected TV (CTV) advertising and content personalization. Led by Chief Technology Officer Dave Rudnick, Innovation Labs will develop breakthrough innovations that deliver hyper-customized viewing experiences, connecting advertisers, content publishers, and audiences. A New Frontier in CTV Advertising […]
The MULO Dozen: August Brands in Review
Who says summer is slow? Not brands. So much is happening this August in the MULO (multi-location) brand and agency ecosystem that stopping at 12 was tough! Have news to share? Please reach out and we may include your MULO brand, agency, or tech company in our round-up or a feature article! Like pizza toppings […]
LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement
LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has unveiled a new ad format called Native Screensaver Ads. Available on LG Smart TVs, these full-screen ads appear during periods of inactivity across the Home Screen, LG Channels, and the Content Store. By capitalizing on idle screen time, these ads transform what […]
Commentary
SPYR Technologies acquires GeoTraq from JanOne
In this episode of Location Weekly, the Location-Based Marketing Association covers Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView getting even better with a new camera, and Pacsun linking its physical and virtual metaverse stores.
Where Are the Local Startups?
Google was founded in 1998; Google Maps launched in 2005. Though the company has been at the bleeding edge of technological development ever since, still those dates are telling. In internet time, Google is a senior citizen, and it stands to reason that it must eventually let the new generation have a say. Where are the startups who will unveil for us a new paradigm for local?
Why Everyone is Talking About First-Party Data and What You Need to Know
Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?
Latest Posts
Why Ad Spend Growth Will Likely Decline in 2023
Ad spend growth is likely to decline in 2023. That’s partly due to the looming recession, but macroeconomic factors are hardly the only ones in play.
ChatGPT Isn’t a Panacea for Local Marketing Content, But Here’s How It Can Help
AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.
Let’s Replace TV Panels with Real Data About People to Reflect Changing Demographics
Because the industry has yet to create a new replacement standard, media companies are continuing to use Nielsen panel data. But the solution might be simpler than we think: more accurate, ethically-sourced data that reflects changing demographics.
3 Trends Companies Using Location Data Should Watch Out for in 2023
As consumers continue to venture out to brick-and-mortar stores and as high interest rates push down the cost of buying homes and business locations, what geospatial data trends can companies take advantage of in the coming year?
Digital Advertising Trends to Expect in 2023
From shifts in consumer behavior, to emerging platforms and technologies, to the (eventual) deprecation of third-party cookies, pressure on campaign performance, and more, the digital media industry must prepare and proactively tackle what’s to come. Here’s what we can expect in 2023.
AR, VR, and AI Show the Way for Marketing in 2023
The opportunities for businesses to meaningfully integrate products, services, and business information into AI-enabled experiences are limited only by their own creativity and access to the AI technology that can make their vision a reality.
Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet
Consumers think it is marketers’ responsibility to keep their data private and secure—and they’re willing to reward them if they get those benefits.
Must-have Digital Tools for Your Marketing Agency Strategy
Developing your marketing agency strategy is essential to the growth of your firm. As such, you’ll want to create and initiate your growth strategy at the launch of your agency, then revise it on an annual basis.
New Hires at SafeGuard Privacy, RFPIO, Claravine, and tvScientific
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This week’s roundup features new hires at SafeGuard, RFPIO, Claravine, and tvScientific.
Clean Room Consortium Aims to Clarify How Advertisers Can Use the Technology
Adam Gelles, CEO of The B2B Marketing Company, and Richard Sobel, CEO of Mercato Solutions, founded the Clean Room Consortium as a sort of trade organization to help all stakeholders understand and best capitalize on the technology. We touched base on how advertisers and publishers are already using clean rooms and what the media community needs to know.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature