News and Analysis
57% of Consumers Want Brands to “Get Personal” on Streaming Media
Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media. The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]
The MULO Dozen: June Brands in Review
In addition to our ongoing reporting about technology, creative innovations, and openings/closings in the MULO (multi-location) brand space, we publish this monthly quick-read summary of some of the developments at retailers, restaurants, and service brands. Whether you have just a few minutes or a few hours each month to track MULO trends for brands, Street […]
BUST: Why Do So Many Sports Stores Declare Bankruptcy?
Among the MULO (multi-location) sporting goods stores that filed for Chapter 11 during the past decade are: Mountain Sports (50 sporting goods and apparel stores in seven states under Eastern Mountain Sports and Bob’s Stores brands) Olympic Sports (70 stores) Modell’s (153 stores) Sport Chalet (47 stores in California, Arizona, Nevada and Utah) Sports Authority […]
Commentary
Location-Based Marketing Association: Tommy Hilfiger’s Dive into AR
In this episode of Location Weekly, the Location-Based Marketing Association talks about Tommy Hilfiger launching AR experiences on Ocean Outdoor screens in London, Cadbury taking “mean tweets” and turning them into wrappers for Vegan chocolate bars, Wing delivering medicine and ice cream by drone, and Elevator company Schindler creates its own screen media network.
With Labor in Short Supply, Automation Can Improve the Customer Experience
As shoppers return to physical stores, ongoing labor challenges are forcing retailers to cut down store hours and temporarily close locations. As these challenges persist — and to prepare for additional factors that may impact labor — retailers can turn to technology. What’s more, through automation, retailers can improve efficiency while still creating a positive customer experience.
Latest Posts
How to Leverage Mobility Data to Bring Consumers Back In-Store
Rising inflation is changing the way consumers shop and decreasing the number of trips people make to brick-and-mortar stores. While the change in behavior could be a stumbling block for some specialty retailers, it’s also providing brands with an opportunity to more effectively leverage mobility data to target consumers in ways that weren’t possible prior to the pandemic.
Data is the Key to Knowing What You Don’t Know About Consumers
As businesses turn to what’s readily available to them, first-party data strategies have emerged as a powerful tool for understanding the buyer’s journey. But the challenge is effectively collecting, managing, and driving the most value from this data in order to understand both known and unknown consumers.
How Retailers and Brands Can Entice Gen Z
Deals, mobile capabilities, and authenticity — these are some of the principles for attracting Gen Z shoppers. But how does the data support this common wisdom about enticing the youngest adult consumers? And what steps can brands and retailers take to win their dollars this holiday season?
Brand Advertisers Hunting for Safe Spaces to Access Audience Targeting Information
In the privacy-first era we now find ourselves in, brand advertisers are on the hunt for safe spaces to access audience targeting information. Data clean rooms should be an obvious solution for this — providing brands with secure environments to connect distributed data across multiple platforms and parties. In reality, though, data safe rooms are often under-utilized. In fact, according to research from Habu, more than half of marketing professionals say they have never used one.
Lytics Debuts Conductor to Unify Customer Data
As brands more often deploy multiple customer data platform to craft a holistic picture of customers using their martech stack, the CDP Lytics released Conductor, which it is calling the “centerpiece” of its “composable” CDP. Conductor is a customer data infrastructure product that aims to cut costs and generate greater ROI by unifying a company’s customer data.
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