News and Analysis
“Momentjacking” is the New Holiday Promotion
You may have heard of “newsjacking.” It simply means that brands and influencers plan their social media posting and content around current events and consumer trends. However, as the world (and social media feeds) move faster than ever before and people jump on a wide range of “fauxlidays” (contrived holidays meant mostly for marketing purposes), reality […]
Pizza Industry Tech
“Let’s order a couple of pies!” … “Let’s grab a slice!” … Those suggestions are alive and well, as evidenced by Americans eating an average of 156 slices each year. The pizza industry is estimated at $46B. Local single-location pizza shops still exist, but the MULO (multi-location) giant Domino’s tops the list in terms of […]
MULO Outposts are In Vogue
What do we mean by a MULO (multi-location) outpost? It’s a brand that’s located within a “non-traditional” venue. For example, Hudson News is a standard airport tenant that sells magazines, treats, and travel-related incidentals for travelers to grab en route. They have more than 1,000 stores now in 37 states. Imagine this writer’s surprise when […]
Commentary
With Labor in Short Supply, Automation Can Improve the Customer Experience
As shoppers return to physical stores, ongoing labor challenges are forcing retailers to cut down store hours and temporarily close locations. As these challenges persist — and to prepare for additional factors that may impact labor — retailers can turn to technology. What’s more, through automation, retailers can improve efficiency while still creating a positive customer experience.
Location-Based Marketing Association: Why Starbucks is Adding EV Charging Stations
In this episode of Location Weekly, the Location-Based Marketing Association talks about Volvo installing EV charging stations at Starbucks stores, Tim Hortons doing the same in Canada, ParkBee raising $33M, Prose partnering with BreezoMeter on local pollution-based hair care, and CrownTV releasing a digital signage app to display NFTs at retailers.
Latest Posts
How Post-Pandemic Shopping Habits Affect Black Friday and Cyber Monday
Consumers aren’t holding off on gift purchases until the day after Thanksgiving. Retailers who’ve always counted on Black Friday in particular and the Cyber Five (Thanksgiving through Cyber Monday) in general to push them into profitability for the year need to develop new strategies based on data.
Yahoo Partners with Lowe’s to Power Off-Site Media Experiences for Advertisers
Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers. The deal positions Yahoo as the technology backbone for Lowe’s One Roof Media Network, enabling all off-site media buying and ad inventory not on Lowes.com or the Lowe’s mobile app.
5 Tools for Fake Review Detection
Consumer reviews matter now more than ever, but fake online reviews are at an all-time high. The issue has prompted FTC action as well as new guidelines for retailers that solicit online reviews. While most people can’t spot inauthentic reviews, 67% of consumers say they are concerned about review fraud.
Emodo Launches AI-Driven Native Ads for Brands and Publishers
Emodo, which calls itself an “intelligent exchange” focused on helping both advertisers and publishers, launched an AI-driven native ad offering today called Adapt. The offering will aim to allow advertisers to craft seamless, captivating ads in trusted publisher contexts while helping publishers drive ad revenue without interrupting user experiences.
The Telltale Signs of Fake Reviews
Curtis Boyd is the founder of a Southern California-based company, The Transparency Co, which has gained significant attention in recent months for the technology Boyd has developed to detect fake reviews at scale. Boyd’s company has recently secured government contracts to help ferret out fake reviews online.
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