News and Analysis
Weight Loss Centers Firm Up
The weight management industry in the U.S. generated $90B in revenue in 2023. Fed by demand for weight loss drugs (contributing close to $12B in sales), trimming down seems timeless, although brick-and-mortar centers have evolved over the years. Weight Watchers was founded in 1963 by Jean Nidetch and grew to thousands of locations worldwide. In 2018, […]
Raptive Connects Brands to Diverse Creator Media
When Raptive, which describes itself as a “creator media” company, launched Raptive Represents earlier this month to provide direct access to premium, diverse creator media at scale, it was also part of its partnership with Media Framework’s Media Advertising Vendor Encoding & Nomenclature (MAVEN). MAVEN helps buyers understand which media are majority-owned and controlled by diverse owners and supplies certificates so […]
“Momentjacking” is the New Holiday Promotion
You may have heard of “newsjacking.” It simply means that brands and influencers plan their social media posting and content around current events and consumer trends. However, as the world (and social media feeds) move faster than ever before and people jump on a wide range of “fauxlidays” (contrived holidays meant mostly for marketing purposes), reality […]
Commentary
6 Considerations to Inform Your Multichannel Customer Experience Strategy
In rapid succession, buzzwords like “customer experience,” “CX” and “customer journey” have moved from conceptual theories to boardroom imperatives. It’s now table stakes for major enterprises to have an ability to engage, convert, and nurture consumer relationships in a highly personal, secure way, and on a proliferating range of channels and conversational entry points, including Apple Messages for Business, WhatsApp Business, Facebook Messenger, and more.
Brands, You May Be Using Privacy-Unsafe Audiences
With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.
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Brand Advertisers Hunting for Safe Spaces to Access Audience Targeting Information
In the privacy-first era we now find ourselves in, brand advertisers are on the hunt for safe spaces to access audience targeting information. Data clean rooms should be an obvious solution for this — providing brands with secure environments to connect distributed data across multiple platforms and parties. In reality, though, data safe rooms are often under-utilized. In fact, according to research from Habu, more than half of marketing professionals say they have never used one.
Lytics Debuts Conductor to Unify Customer Data
As brands more often deploy multiple customer data platform to craft a holistic picture of customers using their martech stack, the CDP Lytics released Conductor, which it is calling the “centerpiece” of its “composable” CDP. Conductor is a customer data infrastructure product that aims to cut costs and generate greater ROI by unifying a company’s customer data.
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