News and Analysis
RM + AI = $$ (Retail Media Gets Smarter)
RM = retail media. It’s booming now as retailers, airlines, and restaurants launch their networks to enable in- and out-of-store marketing to consumers and prospects. AI = artificial intelligence (of course). MULO (multi-location) brands can have huge amounts of data and numerous ways to monitor in-store behavior, but if they’re not using automation to inform advertising […]
MULO Brands With Soul: A New Mini-Series
The term “soul” is all relative. Many MULO (multi-location) brands today aim to stay in business and thrive. They incorporate new technologies into their operations, aim to hire and retain competent and loyal employees and ensure they are selling/serving the products/foods/services that today’s consumers want (and that their marketing is well-targeted and cost-effective). So, where […]
BOOM: Retail is Rising!
Shopping center occupancy rates have dropped for the first time in a decade. According to Cushman & Wakefield, the retail vacancy rate is 5.4%, as reported in the New York Times. The article goes on to report on new and expanded shopping centers and malls throughout the U.S. This is consistent with a recent Street Fight […]
Commentary
Creating the Next Business Model for Content Delivery
The creator economy is here to stay. Over the last 10 years, millions of people have embraced their creative abilities to find new ways to make money — not just by making videos, writing blogs, or recording podcasts, but by creating deep connections with other people through the convergence of technology and art.
Did You Get That? Optimizing Marketing with Speech Recognition
So, where specifically are the opportunities for marketers to combat forthcoming challenges related to speech recognition and drive business value? Speech recognition can help marketers collaborate more efficiently, share insights with customers more clearly, and get time back by automating manual labor.
Latest Posts
Google Overhauls Business Profile Manager with Transition to Search Interface
Lots of the functionality is exactly the same between the old GMB and the new NMX, the only difference being where the features reside. For most businesses, updating your phone number, your hours of operation, or your business attributes will seem very familiar. Here are some of the significant differences.
Open-Source Data Is a Risky Gamble for Businesses
While open-source data is free, it can cost a great deal of capital in the long run. For some companies, especially those with robust engineering teams, these costs might be acceptable. For others, however, it might be wiser to dedicate spend to an initial data purchase to avoid ROI headaches down the line.
Study: Multi-Location Businesses Underestimate Power of Local Digital Strategy
Marketing technology has changed the way consumers find, choose, and return to businesses. While the majority of multi-location businesses have successfully implemented broad strategies to be discovered by consumers, research shows many are failing to fully leverage the latest tools for local discovery, engagement, and conversion.
Where Will the Latest Economic Slump Take Technology?
Are we on the cusp of the next technological revolution that will come to define our globalized planet in the next few decades or more? From the printing press to the telephone and the electric light bulb, to the television and personal computer, each of these paradigm-shifting inventions took hold during economic depressions or deep recessions.
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Beyond Likes: Win Hearts with Emotional Marketing