News and Analysis
Why is Waffle House So Successful? An FSR Conversation with Danny Klein
Danny Klein is the Editorial Director of FSR (full-service restaurant), a media company covering the food industry. A recent study on the top brands in the FSR world has implications for any MULO (multi-location) brand—restaurants, retailers, and service businesses. The study, created in partnership with Datassential, ranks the brands based on their number of units. The […]
AI in Advertising, According to Criteo
Romain Lerallut, VP of Engineering at Criteo, believes that AI will play a fundamental role in advertising for MULO (multi-location) brands. Enabling marketers to “speak” directly to consumers at all stages of the decision-making and purchase process, AI will not only result in more effective campaigns but also save companies advertising dollars and resources. What […]
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
Commentary
Designing a Data Collection Strategy That Improves Brand Safety
As the consumer landscape shifts, it’s critical to dig deeper and get to know your customers and understand their changing preferences—not based on guesses or assumptions, but on clean, accurate first-party data that you collect and own. That work begins with creating a solid, privacy-centric data collection strategy.
Using Local Search to Fight Inflation
Just as the pandemic increased our reliance on digital information and services, so too is inflation reflected in the volume of activities on digital platforms, such as searches for certain types of local business. The searches we conduct online are a barometer of our larger concerns, and these days, belt tightening is clearly on the minds of many consumers.
Location-Based Marketing Association: Walmart Partners with Instacart on 30-Minute Delivery
In this episode of Location Weekly, the Location-Based Marketing Association covers PepsiCo hosting a Summer of Giveaways in New York City, Mini USA appeasing long customer wait times with puzzles, and Walmart partnering with Instacart on 30-minute delivery in Canada.
Latest Posts
Digital Ad Regulation Doesn’t Necessarily Spell Disaster
There is disagreement over just how severely regulations will affect publishers, advertisers, and adtech companies. Scott McDonald, President and CEO at the Advertising Research Foundation, checked in with Street Fight to provide his take on what regulations are likely to pass and how they’ll affect digital advertising.
Brands Learn to Scale Campaign Execution with Ad Automation
Jay Kulkarni, CEO and founder of Theorem, is one of a growing number of thought leaders encouraging the use of advertising optimization and automation as a way to modernize the traditional ad revenue model. Rather than relying on highly-manual processes and workflows, he believes brands should look at automation as a way to speed up order cycles and decrease errors.
How US State Privacy Laws Differ
California became the first state to pass a data privacy law years ago, but now several more have followed suit. Between US regulations and international ones, it can be difficult for companies to know just how to structure their data privacy protocols.
Why These 6 Retailers Are Expanding Into Service Businesses
If you’re a retailer with a successful omnichannel strategy and a robust e-commerce business, how do you continue to grow in 2023? The latest marketing play has retailers thinking beyond the store shelf and expanding into service-based businesses.
Hyperlocal Restaurant Advertising Hits CTV
Roku’s new partnership with DoorDash builds a channel for CTV advertising for local restaurants that already work with DoorDash. The multi-year deal in North America offers DoorDash merchants the ability to buy and deploy interactive and shoppable ads that let users click-to-order food deliveries on the spot.
4 Reasons to Hesitate Before Using AI to Create Content
AI can’t build a differentiated brand. It can’t capture the expertise of your thought leaders. And your customers are discerning enough to tell the difference between automated and human-written content. For all three of these reasons, organizations should at least hesitate before using AI to create content.
Was Super Bowl LVII Advertising Worth It to Brands?
While people across the country debate their favorite ads from Super Bowl LVII and re-watch the biggest commercials on YouTube, brands are questioning whether the Super Bowl has reached a tipping point and asking how much higher the price for a 30-second spot can rise.
Regulators Crack Down on Cookie Consent Designs That Manipulate Consumers
After winning their battle against Meta for forcing users to accept personalized ads, E.U. regulators are taking on a new challenge — cookie consent banners. Specifically, lawmakers are beginning to look at how cookie consent banners are designed and whether deliberate design tricks are being used to manipulate web users.
Co-Op Advertising is Local Advertising
The bottom line is that co-op advertising programs make it easy for local dealers and channel partners to engage customers, promote a brand, and make sales.
BrightLocal Survey Finds Businesses Still Offering Incentives for Reviews
Nearly half of consumers have been offered incentives in exchange for leaving a business review, despite widespread efforts throughout the online review industry to cut down on the practice. According to BrightLocal’s Local Consumer Review Survey, the practice of offering discounts or cash in exchange for reviews is on the rise.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem