News and Analysis
Retail Media: Is it Working? Perspectives from Perion
Perion is a company that connects advertisers with consumers. They work with leading global retailers and brands such as Albertsons, Kroger, Macy’s, and Home Depot. Perion’s CEO and Director, Tal Jacobson, recently spoke with us about the surge in retail media networks. As more MULO (multi-location) brands develop their own advertising networks, we are starting […]
Marketing Storytelling: 4 Success Tips from Props
Especially as automation changes the MULO (multi-location) marketing landscape and brands use AI to target and “talk” to their consumers and prospects, the value of human-to-human connection or storytelling becomes more important. How do MULO retail, restaurant, and service brands build real loyalty among the people who spend (or could spend) with them? Joseph Perello, […]
Who’s Minding the Store? Who’s Watching the Kids?
This election season, the issue of childcare is a significant topic of conversation. MULO (multi-location) brands are already challenged by labor shortages, rising minimum wages, and ongoing retention challenges. Add to that scheduling and expense challenges that arise from childcare duties and those challenges get even more complex. Childcare costs in the U.S. are staggeringly […]
Commentary
Review Extortion Reveals Strengths and Weaknesses of Local Ecosystem
The impact of review fraud and extortion has been devastating for restaurant owners and managers, who are fully aware that they live and die by reviews.
How to Use Relevant Customer Data to Drive Personalized Experiences
Artificial intelligence and machine learning have made the connection of data sources possible so brands can execute practical personalized CX approaches.
Location-Based Marketing Association: McDonald’s Gets Personal at the Drive Thru
In this episode of Location Weekly, the Location-Based Marketing Association covers Verve Group partnering with Getty Images, Snapchat adding Ghost Trails for your friends’ location history, McDonald’s getting more personalized at the drive thru by recognizing car license plates, and SafeGraph partnering with PredictHQ for location intelligence.
Latest Posts
Geopath Data Shows Renewed Value of OOH
Geopath just released its 2023 Annual Forecast. For the first time, it includes transit stations, scheduled fleet media (i.e., sides of buses and other forms of transportation), and a new reach and frequency model derived from observed mobile location data. The return to normal makes OOH advertising as valuable as ever.
Why Social Media Giants Are Embracing Conversational AI
Generative and conversational AI seem to be taking over the world. The former entails generating images and text with keyword inputs… with results that are sometimes impressive, sometimes funny, and sometimes creepy. And the latter is all about AI-generated dialogues… with similar results.
5 Platforms Using Artificial Intelligence to Generate Ad Creative
Startups like Omneky, Creatopy, and Luna have been integrating AI technology into their ad creation platforms for years. With OpenAI’s ChatGPT hitting the mainstream, more brand advertisers are seeking out generative AI solutions to make their own campaigns more effective and scalable. Here are five companies to watch.
Top 7 Digital Marketing Trends for Agencies
To keep up, agencies need to take initiative as soon as a marketing trend begins. This not only helps your clients stand out in their markets, but it also helps you become a leading agency in your own right. Here are the top digital marketing trends for agencies that you should jump on quickly in 2023.
Consumers Value Both Privacy and Personalization
Marketing publications often discuss data privacy and personalization as if they are in tension. In reality, consumers want both.
How to Fix Costly Subpar Data at the Source
As marketers increasingly rely on their own first-party data, the elephant in the room needs to be addressed: subpar data will yield subpar outcomes. In fact, according to Gartner, data of poor quality costs organizations an average of $12.9 million every year.
These Retailers Are Turning E-Commerce Websites into Media Networks
As retailers look for new sources of revenue, many are ramping up the ad selling sides of their businesses and expanding their partner programs to include more self-serve functions.
Yext’s Foray into Conversational AI for Enterprises
Move over, Google. Yext has launched an AI-powered chatbot in closed beta. Known as Yext Chat, it lets enterprises integrate a white-labeled chat function on their web properties. This can be for a variety of customer service use cases.
Goodbye, Wild West. Hello, New Data Strategy
While many brands see the new data paradigm as something to rally against or covertly manipulate, most see the inherent opportunities — opportunities that can create greater customer loyalty and, importantly, higher long-term revenue. Here’s how marketers are adapting their data strategies to the new frontier.
The Most Common Multi-Location Marketing Challenges and How to Overcome Them
To make your life as a multi-channel marketer just a little bit easier, let’s talk about four of the most common multi-location marketing challenges—and how to overcome them.
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