News and Analysis
Shots & Snacks: New Placer.ai Study Reveals How Health Clinics Help Grocers
The concept of stores within stores is nothing new. Sephora has a deal with Kohls. Athleisure stores now often feature workout classes. And Tommy Bahama is both a retailer and an island bar and restaurant. Now, a new study by Placer.ai reveals that placing health clinics within a grocers store can significantly impact traffic and […]
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
A Chat With Lucy Kriz of Criteo, a History Buff & Futurist
Lucy Kriz, VP of Global Brands at Criteo, is one of the 30 inspirational speakers coming to Street Fight LIVE 2024 on November 7th. Kriz is involved in the evolution of the media that builds MULO (multi-location) brands. To give you a preview of Kriz’ expertise and perspectives, we interviewed her about how she got […]
Commentary
Location-Based Marketing Association: Heineken Uses Projection Ads to Reach NYC Office Workers
In this episode of Location Weekly, the Location-Based Marketing Association covers Heineken using projection ads to target late-night NYC office workers, GeoGuessr bringing you virtual tourism, Radar launching “Place Matching” to improve POI data, and H&M and Amazon teaming up to test tech-enabled COS stores.
3 Predictive Analytics Models for Retailers
Here’s how brands can understand the predictive analytics models available to them and determine what they need to improve their business.
Is Marketing Around Tentpole Moments Enough?
A marketing strategy that focuses only on so-called “tentpole” moments misses out on a significant new part of the media and marketing landscape today: viral moments.
Latest Posts
Mood Media Acquires Vibenomics
Vibenomics was purchased by Mood Media, an on-premise experiential technology and media company based out of Austin, Texas.
LiveRamp on the State of Retail Media Networks
Lori O’Neal spent most of her career (nearly 22 years) at Target, rising through the ranks to become head of sales and strategic partnerships. She led a sales team that drove $1B+ in revenue in 2021. She spoke with Street Fight to weigh in on the direction of retail media networks.
Elon Musk Doesn’t Get Geotargeting
Elon Musk dismissed the idea that geotargeting to Jiffy Lubes customers is even possible during a recent Twitter Spaces. But leveraging store visit data for advertising is nothing new. According to Kochava CEO, Charles Manning, it’s a $10-$15 Billion market segment. Here’s how it works.
As Instagram Moves Away from Live Shopping, Emerging Platforms Gain Market Share
The death of Instagram’s Live Shopping feature is creating new opportunities for other platforms to grab market share in interactive live shopping, even as the technology continues to evolve.
How Marketers Can Address the Pressure to Prove Impact
Joe McNeill, CRO, Influ2, which describes itself as empowering marketers to prove sales, told Street Fight how marketers can do just that in a time of slimming budgets.
What GoWalla’s Resurgence Says About the State of SoLoMo
GoWalla is re-launching. And what better place to do it than its original birthplace at SXSW? Now fourteen years later, the product will contain a mix of its original SoLoMo formula, features to address today’s demand signals, and other learnings from its first run.
Restaurants Use Mobile Ordering Tech to Fill Staffing Gaps
For restaurant owners that aren’t willing to make such drastic changes, technology is being used to fill in the gaps when fewer employees are available.
Retailers Find New Ways to Level Up Marketing with ChatGPT
Generative AI has quickly become a booming industry, and retailers are taking notice. Throughout the retail marketing space, executives and agencies are rushing to figure out how to use OpenAI’s ChatGPT and similar technologies to their advantage.
Survey: Media Buyers Concerned About Programmatic Disruption
Is the death of third-party cookies more hype than reality? The majority of media buyers are still using third-party data in their digital campaigns, with an average of 11.9 data providers used for each campaign, according to the results of a new study of media buyers, planners, and strategists released this morning and conducted by the data firm Datonics.
Why Are So Many Retailers Investing in Next-Day Order Fulfillment in 2023?
The continued growth and normalization of online shopping is creating increased demand for faster delivery times and forcing retailers to make significant investments in shipping to stay relevant.
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