SNAP | Street Fight

News & Analysis

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

January 10, 2018January 10, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Employees Leak Data That Doesn’t Bode Well for the Secretive Company… Mobile Shopping Saw a Steep Jump Over the Holidays… Verizon’s Oath Explores the Drivers Behind ‘Brand Love’…

News & Analysis

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

January 8, 2018January 8, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…

News & Analysis

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

December 29, 2017December 29, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

News & Analysis

Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

November 24, 2017November 27, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories… Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices… Advertisers Express Interest in Bringing Programmatic In-House..

News & Analysis

Street Fight Daily: Whole Foods Prices Cut for Prime Members, How Patch Makes Local Profitable

November 16, 2017November 16, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon and Whole Foods Reveal New Price Cuts for Prime Members… How Patch’s CEO Makes Hyperlocal Profitable… Google Maps Gets a Redesign…

News & Analysis

Street Fight Daily: Inside Snap’s Messy IPO, SoftBank Deal Looms for Uber

November 10, 2017November 10, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap’s Rise and Fall: How a Big, Splashy IPO Kept Doubters Mum… Uber CEO Says the SoftBank Deal Hasn’t Happened Yet But Will… The Bumpy Road Ahead for AI in Sales, Customer Service…

News & Analysis

Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance

November 9, 2017November 9, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Introducing a Campaign Budget Optimization Tool for Advertisers… Inside eBay’s Repositioning as a Modern E-Commerce Platform… Twitter Helps Out Small Businesses with Promote Mode Service…

News & Analysis

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

November 8, 2017November 8, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Increasingly Cracking Down on ‘Review Solicitation’… Snapchat Is Having a Crisis of Confidence. So Are Investors… Postmates Launches Grocery Service, Scheduled Deliveries, and Revamped App…

News & Analysis

Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

November 3, 2017November 3, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize… CNN Dips Into Commerce with a Digital Product Guide… NYT Beats Profits Estimate as Digital Subscription Count Soars…

News & Analysis

Street Fight Daily: Walmart Acts as Media Platform, Amazon Courts Grocers

October 30, 2017October 30, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Walmart’s Advertising Blitz… Amazon Slashes Seller Fees to Improve Grocery Sales Online… Mobile, YouTube, and Programmatic Are Alphabet’s Workhorses…

News & Analysis

Street Fight Daily: Facebook Feed May Oust Pubs, Google Helps Marketers with Holidays

October 24, 2017October 24, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Removing Publishers from Newsfeed — Unless They Pay… Google Prepares Advertisers for Holiday Shoppers… How AI Helped Walmart Go from 700,000 to 60 Million Items Online…

News & Analysis

Street Fight Daily: Google Takes Over Local Bookings, Snap Goes Programmatic

October 23, 2017October 23, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve with Google Booking Service to Open Beyond U.S. and Include Restaurants… Snap Turns to Programmatic Ads for Snapchat Shows… The Most Successful E-Commerce Brands Build for Mainstream America…

News & Analysis

Street Fight Daily: The Importance of Attribution, Newspapers & Retailers Share Connected Fate

October 18, 2017October 18, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investing in the Right Measurement Tools Makes a Big Business Impact… Retail Blues Worsen, Hitting Newspapers Hard… Snapchat Ramps Up Content Deals…

News & Analysis

Street Fight Daily: Snap Launches Context Cards, LinkedIn Updates Sales Navigator

October 11, 2017October 11, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s New Context Cards Let Users Read Reviews, Book Reservations, and More… LinkedIn Updates Sales Navigator to Generate Leads… Could Amazon Win a Major Chunk of the Video Ad Market?…

News & Analysis

Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool

October 10, 2017October 10, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Voice Has Its Moment, Tech Giants Give Brands a Way Into the Conversation (AdWeek) Voice is having its moment. People are talking, devices are listening and brands are attempting to insert themselves into the conversation, using Amazon Alexa voice skills and Google […]

News & Analysis

Street Fight Daily: Amazon Tests New Delivery Service, Foursquare Revamps Developer Site

October 5, 2017October 5, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tests Its Own Delivery Service to Rival UPS and FedEx… Foursquare Revamps Its Developer Site as API Usage Soars… Will Messenger Lose Out to Snapchat and Instagram Through 2021?…

News & Analysis

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

October 4, 2017October 4, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Incentivizes Startups, Especially Mobile-First Companies, to Advertise On It… How AI Could Change Attribution Tools… How Ikea Deploys AR to Improve Its Customer Experience…

News & Analysis

Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

October 2, 2017October 2, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…

News & Analysis

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

August 22, 2017August 22, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…

News & Analysis

Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout

August 14, 2017August 14, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…