SNAP | Street Fight - Part 3

Street Fight Daily: Snap Launches Context Cards, LinkedIn Updates Sales Navigator

Joseph Zappa

Street Fight Daily: Snap Launches Context Cards, LinkedIn Updates Sales Navigator

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s New Context Cards Let Users Read Reviews, Book Reservations, and More… LinkedIn Updates Sales Navigator to Generate Leads… Could Amazon Win a Major Chunk of the Video Ad Market?…

Street Fight Daily: Amazon Tests New Delivery Service, Foursquare Revamps Developer Site

Joseph Zappa

Street Fight Daily: Amazon Tests New Delivery Service, Foursquare Revamps Developer Site

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tests Its Own Delivery Service to Rival UPS and FedEx… Foursquare Revamps Its Developer Site as API Usage Soars… Will Messenger Lose Out to Snapchat and Instagram Through 2021?…

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

Joseph Zappa

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Incentivizes Startups, Especially Mobile-First Companies, to Advertise On It… How AI Could Change Attribution Tools… How Ikea Deploys AR to Improve Its Customer Experience…

Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

Joseph Zappa

Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

Joseph Zappa

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…

Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout

Joseph Zappa

Street Fight Daily: Facebook Explores Offline-to-Online, Foursquare Partners with InfoScout

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Brands Create Facebook Custom Audiences Based On Brick-and-Mortar Visits?… Foursquare Partners with InfoScout to Offer Fuller Picture of Customer Journey… Postmates Relies on Streaming Data to Deliver Positive Experiences on Demand…

Street Fight Daily: Marketers Take Note as Snap’s Q2 Disappoints, Uber Infighting Escalates

Joseph Zappa

Street Fight Daily: Marketers Take Note as Snap’s Q2 Disappoints, Uber Infighting Escalates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Falls 17% as Revenue and Daily User Growth Disappoint… Benchmark Is Suing Kalanick and Uber Over Board Control… Facebook Courts Video Makers for ‘Watch’ Tab with Financial Incentives…

Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors

Joseph Zappa

Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners… Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO… How Quartz Achieved a 90% Renewal Rate for Branded Content…

Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival

Joseph Zappa

Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again… Shopify Launches New Card Reader to Compete with Square… Facebook Changes the News Feed to Reward Fast-Loading Sites…

Street Fight Daily: Businesses and Users Love Instagram Stories, Snap Rolls Out Measurement Program

Joseph Zappa

Street Fight Daily: Businesses and Users Love Instagram Stories, Snap Rolls Out Measurement Program

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Half of Businesses on Instagram Use Stories As It Turns 1… Snap Rolls Out New Measurement Program… 10 Ways Brands Could Use Apple’s Augmented-Reality Platform…

Street Fight Daily: Amazon Creeps Up on Ad Duopoly, Facebook Invests in Conversational AI

Joseph Zappa

Street Fight Daily: Amazon Creeps Up on Ad Duopoly, Facebook Invests in Conversational AI

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Advertisers Warm to Amazon’s Increasing Ad Pitch… Facebook Buys an AI Startup to Turn Its Middling Assistant into a Siri Killer… Autonomous Vehicles Projected to Drive In-Car Advertising…

Street Fight Daily: Inside Uber’s Messy CEO Search, Why Brick-and-Mortars Are Closing Down

Joseph Zappa

Street Fight Daily: Inside Uber’s Messy CEO Search, Why Brick-and-Mortars Are Closing Down

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Search for New CEO Hampered by Deep Split on Board… Amazon Is One Part of a Much Larger Picture of the Retail Apocalypse… Focus on Mobile and Product Drives Q2 Digital Ads…

Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition

Joseph Zappa

Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…

Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights

Joseph Zappa

Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Gen-Zers, 74% of Millenials Say Social Influences Their Shopping Choices… LinkedIn Allows Brands to Track Who Is Visiting Their Sites… How Uber Is Trying to Fix Itself…

Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social

Joseph Zappa

Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage… Paid Search Advertising Still Outranks Social in Performance… Amazon Might Launch Its Own Messaging App That Would Allow Users to Order Food…