Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories (Recode)
Snapchat is rolling out a new ad format just in time for the holiday season: Promoted Stories, which will let advertisers pay to push their story to more users.

Openings and New Hires at Empyr, Vistar Media, LotLinx (Street Fight)
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at SurePath Capital Partners, Brandify, and Foursquare.

Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices (AdWeek)
While many platforms and internet rights advocates agree that ending net neutrality could hurt consumers, marketers say brands have a lot to worry about as well. NYT: FCC plan to roll back net neutrality worries small businesses

Advertisers Express Interest in Bringing Programmatic In-House (eMarketer)
It sometimes feels like new marketing technology has been under constant fire this year, with advertisers raising legitimate concerns regarding the quality of programmatic ad inventory, brand safety and viewability. One potential result of these concerns about ad technology is advertisers bringing their programmatic efforts in-house.

Serious Eats Is Making Recipes Shoppable through Amazon (Digiday)
Serious Eats and Simply Recipes, which are both owned by food-focused Fexy Media, made a deal with Amazon that makes some of their recipes shoppable through Amazon Prime Now, Amazon’s fast delivery service.

Uber Is Under Investigation by Multiple States following News of Data Breach (Recode)
At least five states — Illinois, Massachusetts, Missouri, New York and Connecticut — told Recode this week that they would investigate the matter, after Uber revealed on Wednesday that the intrusion affected 57 million customers.

Is Local TV Worth Saving? (Medium)
Alan Wolk: A potent combination of politics and local pride make it unlikely that local broadcast television will go away anytime soon, but it’s worth examining how this curious beast came to be before we look at its future potential.

Local Edition: It Is Possible to Shift to Digital and Not Be Clickbait (Poynter)
Kristen Hare: Yes, it is possible to shift to digital and become a soulless click-driven content factory. Everyone, including me, can lose sight of the why of what we’re doing and just focus on the what and how. But that doesn’t have to happen.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]