Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Uber Sells Stake to SoftBank, Valuing Company at $48 Billion (NYT)
A group of Uber’s largest shareholders have agreed to sell a significant stake in the ride-hailing giant at a steep discount. The sale is a big step for the company as it looks to calm investors and pave the way for an initial public offering in 2019.

Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars (AdWeek)
Jay Hawkinson: Swarm recently dialed up its life-logging experience by making users’ lifelogs more prominent in the app’s opening screen. In doing so, Swarm has elevated the app’s usefulness as a first-class search tool.

Street Fight’s Predictions for 2018: Part Two (Street Fight)
As 2017 draws to a close, we’ve once again asked Street Fight staffers, columnists, and friends to look into their crystal ball and offer prognostications for what they thought will be the biggest story (or stories) in local in 2018. This is the second part of a two-part series.

In 2018, Amazon Will Turn to Private Label Goods (Digiday)
2017 was the year Amazon started taking steps to create its own brands. If done at the right price point, Amazon will be in a strong position next year to prove it not only can help other retailers grow, it can be a retailer itself.

Brands That Bet Big on Customer Data in 2017 (AdExchanger)
Toby McKenna: In the last few years, brands have found creative ways to make consumer data work for them. Whether it’s informing marketing strategy or retail experience, customer data is the new gold standard. Here are my picks for brands that made big bets on customer data in 2017. 

Snapchat Building ‘Stories Everywhere’ Product (MediaPost)
Snapchat is developing a new product called Stories Everywhere that will take its Stories feature from the namesake mobile app and make them available across the web.

12 Companies That Could Make 2018 Epic for U.S. IPOs (VentureBeat)
At the risk of sounding like a broken record, next year the IPO dam could finally bust wide open. And while we’ve probably written that line in some form for the last several years, this time it might really be true.

LBMA Podcast: 2018 Predictions Edition (Street Fight)
This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the 2018 predictions show. Asif Khan, Rob Woodbridge, & Aubriana Lopez take a look at the past year and glimpse into the future.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]
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