Street Fight Daily: Snap Doubles Down on Location, A Grocery Mega-Merger?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location May Be the X Factor for Snap’s Appeal to Advertisers… As Amazon Applies Pressure, Target and Kroger Mull a Merger… Where and When AI Can Make a Difference in Marketing…
Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…
Street Fight Daily: Legacy Retailers Struggle on Social, Insecurity Over Consumer Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Traditional Clothing Retailers Compete with Digital-Native Brands on Instagram?… SweetIQ Report Highlights Influence of Local Tech on Media Mix… Consumers’ Location Data Is Being Sold Without Their Knowledge…
Placed Opens Up Location Analytics Platform for Free Public Use
Location-insights powered ad measurement company Placed will offer its location-based analytics and insights to the public for free, the company announced on Thursday.
Street Fight Daily: AMP Sends Pubs More Traffic, New York Times Launches Ad Analytics Team
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Replacing Facebook’s Traffic to Publishers… New York Times Adapts Data Science Tools for Advertisers… Why Your Grocery Store Wants to Be Like a Startup…
Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…
Snap Opens Its API to All Brands, Agencies, and Tech Firms
The company is providing open access to its marketing API, a move that will allow brands, agencies, and marketing technology firms to explore advertising on the social platform more freely.
Street Fight Daily: Snap Opens Up Its API, Google Expands AMP
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Opens Its API to All Brands, Agencies, and Tech Firms… Google Takes AMP Beyond Basic Posts with Its New Story Format… Uber Posts Q4 Losses of $1.1 Billion on Higher Sales…
Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’… Facebook’s New Branded-Content Guidelines Spark Turmoil for Some Pubs… Amazon Laying Off Corporate Employees in Rare Cutback…
Facebook Is Shedding Those Coveted Gen-Z Users
Less than half of the American internet population between ages 12 and 17 will use the social network this year, a drop from the past few years.
Street Fight Daily: Snap Shows Signs of Life, GroundTruth Launches New Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Shares Skyrocket As It Makes Ad Buying Easier and Sees User Growth… Understanding the B2B Content Marketing Landscape… Poll: Facebook’s Algorithm Change Isn’t All Bad for Publishers…
Street Fight Daily: Local Mobile Ads to Soar in 2018, Amazon Posts Record Profits & Ad Revenue
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads to Soar in 2018, Especially in Local… Amazon Posts Largest Profit in Its History As Ad Biz Grows… Factual Expands Location-Based Ad Tools…
Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…
Street Fight Daily: Faltering Snap Courts Publishers, WhatsApp Rolls Out App for Small Biz
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Facebook Retreats from Publishers, Snap Goes on the Offensive… WhatsApp Launches a Separate App for Small Businesses… Mobile Phones Driving Search Ad Growth…
Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Employees Leak Data That Doesn’t Bode Well for the Secretive Company… Mobile Shopping Saw a Steep Jump Over the Holidays… Verizon’s Oath Explores the Drivers Behind ‘Brand Love’…
Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…
Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…
Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories… Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices… Advertisers Express Interest in Bringing Programmatic In-House..
Street Fight Daily: Whole Foods Prices Cut for Prime Members, How Patch Makes Local Profitable
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon and Whole Foods Reveal New Price Cuts for Prime Members… How Patch’s CEO Makes Hyperlocal Profitable… Google Maps Gets a Redesign…
Street Fight Daily: Inside Snap’s Messy IPO, SoftBank Deal Looms for Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap’s Rise and Fall: How a Big, Splashy IPO Kept Doubters Mum… Uber CEO Says the SoftBank Deal Hasn’t Happened Yet But Will… The Bumpy Road Ahead for AI in Sales, Customer Service…