SNAP | Street Fight

News & Analysis

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

June 21, 2018June 21, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…

News & Analysis

Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands

June 12, 2018June 12, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…

News & Analysis

Street Fight Daily: GDPR Is Here and Complaints Are Being Filed, How Not to Handle Reviews

May 25, 2018May 25, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tech Giants Face First GDPR Complaints Over ‘Forced Consent’… Google Confirms Feed Ads Are a Test… Namogoo Releases 2018 Online Consumer Behavior Study…

News & Analysis

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

May 16, 2018May 16, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…

News & Analysis

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

April 26, 2018April 26, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…

News & Analysis

Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement

April 11, 2018April 11, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…

News & Analysis

Street Fight Daily: Microsoft Makes a Big Move, Snap Slashes Ad Team Numbers

March 30, 2018March 30, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft Is Ready for a World Beyond Windows… Snap Cuts About 100 Employees on the Advertising Side of the Biz… How Facebook’s Shutdown of Third-Party Data Affects Advertisers…

News & Analysis

Street Fight Daily: Snap Doubles Down on Location, A Grocery Mega-Merger?

March 23, 2018March 23, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location May Be the X Factor for Snap’s Appeal to Advertisers… As Amazon Applies Pressure, Target and Kroger Mull a Merger… Where and When AI Can Make a Difference in Marketing…

News & Analysis

Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms

March 8, 2018March 8, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…

News & Analysis

Street Fight Daily: Legacy Retailers Struggle on Social, Insecurity Over Consumer Location Data

March 5, 2018March 5, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Traditional Clothing Retailers Compete with Digital-Native Brands on Instagram?… SweetIQ Report Highlights Influence of Local Tech on Media Mix… Consumers’ Location Data Is Being Sold Without Their Knowledge…

News & Analysis

Placed Opens Up Location Analytics Platform for Free Public Use

March 1, 2018March 1, 2018 by Kate Talerico

Location-insights powered ad measurement company Placed will offer its location-based analytics and insights to the public for free, the company announced on Thursday.

News & Analysis

Street Fight Daily: AMP Sends Pubs More Traffic, New York Times Launches Ad Analytics Team

February 16, 2018February 23, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Replacing Facebook’s Traffic to Publishers… New York Times Adapts Data Science Tools for Advertisers… Why Your Grocery Store Wants to Be Like a Startup…

News & Analysis

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

February 15, 2018February 23, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…

News & Analysis

Snap Opens Its API to All Brands, Agencies, and Tech Firms

February 14, 2018February 23, 2018 by Joseph Zappa

The company is providing open access to its marketing API, a move that will allow brands, agencies, and marketing technology firms to explore advertising on the social platform more freely.

News & Analysis

Street Fight Daily: Snap Opens Up Its API, Google Expands AMP

February 14, 2018February 23, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Opens Its API to All Brands, Agencies, and Tech Firms… Google Takes AMP Beyond Basic Posts with Its New Story Format… Uber Posts Q4 Losses of $1.1 Billion on Higher Sales…

News & Analysis

Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules

February 13, 2018February 24, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’… Facebook’s New Branded-Content Guidelines Spark Turmoil for Some Pubs… Amazon Laying Off Corporate Employees in Rare Cutback…

News & Analysis

Facebook Is Shedding Those Coveted Gen-Z Users

February 12, 2018February 24, 2018 by Joseph Zappa

Less than half of the American internet population between ages 12 and 17 will use the social network this year, a drop from the past few years.

News & Analysis

Street Fight Daily: Snap Shows Signs of Life, GroundTruth Launches New Platform

February 7, 2018February 24, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Shares Skyrocket As It Makes Ad Buying Easier and Sees User Growth… Understanding the B2B Content Marketing Landscape… Poll: Facebook’s Algorithm Change Isn’t All Bad for Publishers…

News & Analysis

Street Fight Daily: Local Mobile Ads to Soar in 2018, Amazon Posts Record Profits & Ad Revenue

February 2, 2018February 24, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads to Soar in 2018, Especially in Local… Amazon Posts Largest Profit in Its History As Ad Biz Grows… Factual Expands Location-Based Ad Tools…

News & Analysis

Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

January 24, 2018February 24, 2018 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…