SNAP | Street Fight - Part 2

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

Joseph Zappa

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…

Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules

Joseph Zappa

Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’… Facebook’s New Branded-Content Guidelines Spark Turmoil for Some Pubs… Amazon Laying Off Corporate Employees in Rare Cutback…

Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

Joseph Zappa

Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

Joseph Zappa

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Employees Leak Data That Doesn’t Bode Well for the Secretive Company… Mobile Shopping Saw a Steep Jump Over the Holidays… Verizon’s Oath Explores the Drivers Behind ‘Brand Love’…

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

Joseph Zappa

Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

Joseph Zappa

Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

Joseph Zappa

Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories… Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Affect Advertising Prices… Advertisers Express Interest in Bringing Programmatic In-House..

Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance

Joseph Zappa

Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Introducing a Campaign Budget Optimization Tool for Advertisers… Inside eBay’s Repositioning as a Modern E-Commerce Platform… Twitter Helps Out Small Businesses with Promote Mode Service…

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

Joseph Zappa

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Increasingly Cracking Down on ‘Review Solicitation’… Snapchat Is Having a Crisis of Confidence. So Are Investors… Postmates Launches Grocery Service, Scheduled Deliveries, and Revamped App…

Street Fight Daily: Facebook Feed May Oust Pubs, Google Helps Marketers with Holidays

Joseph Zappa

Street Fight Daily: Facebook Feed May Oust Pubs, Google Helps Marketers with Holidays

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests Removing Publishers from Newsfeed — Unless They Pay… Google Prepares Advertisers for Holiday Shoppers… How AI Helped Walmart Go from 700,000 to 60 Million Items Online…