After Foursquare Acquisition, Placed Founder David Shim Talks Teaming Up With a Major Competitor
How did a Seattle-based ad tech company move up the ranks to become an industry darling, less than eight years after its launch? And how does the new relationship between Foursquare and Placed, which was previously the biggest competitor to the company’s Foursquare Attribution product, impact the location industry at large?
To find out, we caught up with Placed founder and CEO—and now president of Foursquare—David Shim. Here are his thoughts on what it’s like to go through an acquisition, and how two industry heavyweights who’ve competed for years are finding new ways to work together.
Foursquare Acquires Placed, Announces $150M in Funding
Foursquare and Placed are location tech’s new power couple.
The location intelligence firm is acquiring Placed, which had previously been bought by Snap for its top-rate online-to-offline attribution solution, and the two will offer one of the most powerful attribution solutions in the location industry, to be called Placed powered by Foursquare.
As ad tech faces tougher times and a privacy-driven crackdown on data collection and ad targeting practices, more mergers and acquisitions are likely to transform the industry’s terrain. Teaming up and stockpiling as much first-party data as possible, thereby eliminating the need for less compliant modes of data harvesting, will boost the longevity of some firms while others flounder.
New Hires at TripAdvisor, Rio SEO, Snap
Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.
Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…
Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…
Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…
Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…
Street Fight Daily: What Ad Tech Consolidation May Look Like, GetFiveStars Rebrands as GatherUp
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… What Ad Tech Consolidation Will Look Like… GetFiveStars Expands Its Capabilities, Rebrands as GatherUp… Mary Meeker Is Leaving Kleiner Perkins…
Street Fight Daily: Agencies Adapt to Amazon, Local News Sites Awash With Ad Fraud
TODAY IN LOCAL & DIGITAL MARKETING… Hacking Amazon: Agencies Create Workarounds for an Emerging Ad Giant… Local News Publishers Still Mired in Ad Fraud, New Pixalate Data Shows… More than 1,000 U.S. News Sites Are Still Unavailable in Europe Post-GDPR…
Street Fight Daily: Apple’s Intertwined Futures in AR and Maps, Snapchat Is Shrinking
TODAY IN LOCAL & DIGITAL MARKETING… Will Apple Help Assemble the ‘Internet of Places’?… Snapchat’s User Base is Shrinking. Here’s Why… Social Is Getting More Difficult for Content Marketers…
Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…
Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…
Street Fight Daily: GDPR Is Here and Complaints Are Being Filed, How Not to Handle Reviews
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tech Giants Face First GDPR Complaints Over ‘Forced Consent’… Google Confirms Feed Ads Are a Test… Namogoo Releases 2018 Online Consumer Behavior Study…
Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…
Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…
Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…
Street Fight Daily: Microsoft Makes a Big Move, Snap Slashes Ad Team Numbers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft Is Ready for a World Beyond Windows… Snap Cuts About 100 Employees on the Advertising Side of the Biz… How Facebook’s Shutdown of Third-Party Data Affects Advertisers…
Street Fight Daily: Snap Doubles Down on Location, A Grocery Mega-Merger?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location May Be the X Factor for Snap’s Appeal to Advertisers… As Amazon Applies Pressure, Target and Kroger Mull a Merger… Where and When AI Can Make a Difference in Marketing…
Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…
LBMA Vidcast: Foursquare’s Big Acquisition, Wendy’s Teams with GasBuddy
On this week’s Location-Based Marketing Association podcast: Eleven-X + Skyhook, NCR Digital + SAFE Credit Union, Albert Heijn tries dynamic pricing, Foursquare buys Placed from Snap, GrandVisual + NCMEC finding missing persons, Wendy’s partners with GasBuddy for Memorial Day campaign.