SNAP | Street Fight

Streets Ahead (column)

Is Snapchat Quietly Redefining Local?

June 8, 2017March 6, 2019 by Damian Rollison

Snapchat’s recent moves and related developments seem to indicate an emerging redefinition of what it means to be digitally local, a redefinition that is happening under our noses and without much fanfare as Snapchat works to gain and maintain the eyeballs of Millennials.

News & Analysis

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

June 6, 2017June 6, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

News & Analysis

Street Fight Daily: Snap Loses Ground to Instagram, Lyft and Waymo Partner Up on Self-Driving Cars

May 15, 2017May 15, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Installs Fall 16% As Instagram Pulls Further Ahead… Lyft and Waymo Reach Deal to Collaborate on Self-Driving Cars… What is Digital Transformation, and What Does It Require?…

News & Analysis

Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding

May 12, 2017May 12, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waymo’s Lawsuit Against Uber is Going to Trial, Judge Rules… New Study Reveals How the Tech-Centric Expectations of Brand Z ‘Are Reshaping Brand Experiences’… Vice Balances Brand Safety with Editorial Autonomy…

News & Analysis

Street Fight Daily: Google Adds Local Event Discovery to Search, Snap’s Earnings Disappoint

May 11, 2017May 11, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Will Now Help You Find Nearby Events… Snap’s $2.2 Billion Loss Caps Bumpy First Months as Public Company… Microsoft Releases New Custom AI Services for Businesses…

News & Analysis

Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report

May 10, 2017May 10, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…

News & Analysis

Street Fight Daily: More Than Half of Ad Spend Now Mobile, Amazon Launches Echo Assistant with a View

April 27, 2017April 27, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Ad Spend Now Mobile; Digital Audio Revenues Also Surge… Amazon Has a New $200 Echo Camera That Can Judge Your Outfit… Brands Recognize Realities of Customer Journey…

News & Analysis

Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery

April 25, 2017April 25, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape… Most Internet Users Prefer Search Engines to Find Local Products… Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools…

News & Analysis

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

April 21, 2017April 21, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…

News & Analysis

Street Fight Daily: Yext Set to Raise $115.5M in Today’s IPO, Snap Offers Brick-and-Mortar Attribution

April 13, 2017April 14, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext is Set to Raise $115.5 Million in IPO After Final Pricing… Snap Advertisers Can Now See if Their Ads Increase Foot Traffic… Will it Blend? Oath Will Combine Disparate AOL-Yahoo Ad Tech Assets…

News & Analysis

Street Fight Daily: Big Retailers Support Mobile Payments, Snap Ads Struggle to Grab User Attention

April 5, 2017April 5, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon, Dunkin’ Donuts, Starbucks Drive Mobile Payment Behaviors… How Do Users Like Snapchat Ads?… AOL’s CEO Explains that Oath is About B2B Branding…

News & Analysis

Street Fight Daily: Twitter Adds Location Sharing Tools for Businesses, AOL and Yahoo Become Oath

April 4, 2017April 4, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Adds Location Sharing for Businesses Offering Customer Support via DMs… AOL and Yahoo Will Become Oath Following Verizon Deal… Consumer Adoption of Voice Assistants Doubled in Q1: Here’s Why…

News & Analysis

Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads

March 20, 2017March 21, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two Executives, Including President Jeff Jones, to Leave Uber… Google Vows More Control for Brands Over Online Ads… Why Samsung Wants to Build a ‘Corporate-Wide AI Voice System’ …

News & Analysis

Street Fight Daily: Google Tests Voice Ads on Speaker, Pinterest Targets Visual Search Market

March 17, 2017March 17, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Waters of Voice Ads on Speaker… Pinterest Goes After Visual Search Market Share… Alexa is Coming to the iPhone…

News & Analysis

Street Fight Daily: Yext Files for IPO, Google and Facebook Strengthen Hold on Digital Ad Market

March 14, 2017March 14, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York-Based Yext Files for IPO… Google, Facebook Increase Their Grip on Digital Ad Market… Snap’s Revenue Growth Looks Like It Will Come from More Ads, Not More Users…

News & Analysis

Street Fight Daily: Intel Buys Mobileye for $15.3B, NJ Journalists Start Local Paper

March 13, 2017June 20, 2020 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Paying $15.3 Billion to Acquire Mobileye… After Punishing Layoffs, New Jersey Journalists Start Up Their Own Local Paper… Optimizing Digital Marketing Performance to Drive Business Performance…

News & Analysis

Street Fight Daily: Amazon Tackles Brick-and-Mortar, WhatsApp Tests Chat Tools for Businesses

March 9, 2017March 9, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Confirms Plans for a 10th Book Store, Demonstrating Commitment to Brick-and-Mortar… WhatsApp Tests Business Chat Tools in Search for Revenue… Joe Ricketts, Local News Publisher and Trump Backer, Acquires Gothamist Websites…

News & Analysis

Street Fight Daily: IBM and Salesforce Share AI Tech, Consumers Still Tepid About Connected Home

March 7, 2017March 7, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IBM and Salesforce Will Start Sharing Their AI Technology… Most Consumers Not Turned On By Connected Home, Study Finds… Mobile World Congress 2017: Main Enterprise Themes…

News & Analysis

Street Fight Daily: Snap Valuation Jumps to $34 Billion, SMBs Shift Marketing Spend to Digital

March 3, 2017March 3, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Shares Surge 44% in Market Debut… Small Businesses Shift Marketing Spend to Digital… For Quartz, Bots Are a Chance to Build a New Path for Interacting with News…

News & Analysis

Street Fight Daily: Lyft Seeks $500 Million in New Funding, Snap Values Itself at $24B on Eve of IPO

March 2, 2017March 2, 2017 by Joseph Zappa

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Seeking At Least $500 Million in New Funding… Snap Officially Sets Stock Price at $17, Raising $3.4 Billion in IPO… Instacart to Raise $400 Million as Other On-Demand Startups Die Around It…