News and Analysis

Will "Sneakerheads" Dash to Foot Locker's New Store Concept? Street Fight
News & Analysis

Will “Sneakerheads” Dash to Foot Locker’s New Store Concept?

by Nancy A Shenker Share this  
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The average American owns about 12 pairs of shoes. Many of those are sneakers. Sneakers represent about $80B in sales worldwide, and that spending appears to be on the upswing. Once reserved primarily for athletes, sneakers are now a wardrobe staple and are selected based on purpose, comfort, fashion statement, and various other factors. Foot […]

AdLib Partners with Kargo, Enabling High Impact Ad Creation and Deployment Street Fight
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AdLib and Kargo Partner to Democratize High-Impact Ad Creation

by George Wolf Share this  
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Today, AdLib Media Group, known for providing accessible DSP (demand-side platform) solutions for independent agencies and in-house programmatic teams, announced a strategic partnership with Kargo, a leader in creating breakthrough ad solutions for the world’s top brands. This collaboration aims to bring Kargo’s innovative advertising technologies and creative formats to a broader audience, significantly enhancing […]

How Can IHOP Become an International House of Profit? Street Fight
News & Analysis

How Can IHOP Become an International House of Profit?

by Nancy A Shenker Share this  
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Fluffy pancakes are not the only thing being served at IHOP these days. Formerly known as International House of Pancakes, the MULO (multi-location) brand, run by California-based Dine Brands Global, Inc., has about 1,800 restaurants worldwide, including outposts in all 50 states, two U.S. territories, and 13 countries outside the U.S. The parent company also […]

Commentary

Commentary

How to Respond to Inflation’s Impact on Consumer Behavior

by Laia Pescetto Share this  
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The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.

Commentary

Trust in the Post-Cookie Era

by Jory Des Jardins Share this  
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The solution, while tech-enabled, is decidedly old-fashioned: the digital ad industry needs to stop thinking of how to re-engineer, or clone, trust and simply re-earn it. And to do that, we have to understand what trust — or New Trust — looks like in the Post-Cookie Era.

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How to Harness Public Web Data to Delight Customers

by Omri Orgad Share this  
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Brands can start capitalizing on public web data by focusing on four key areas: customer reviews, social media sentiment, search engine queries, and competitor listing analysis.

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Marketing on Twitter amid Platform Uncertainty

by Rachel McGann Share this  
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Users keep discussing whether to abandon the platform for a new one, but what should businesses do? Many companies use Twitter to create brand awareness and reach customers, so should they leave Twitter or wait to see what happens? 

News & Analysis

Google’s Performance Max Gets a Boost When Brands Reallocate Ad Spend from Twitter

by Stephanie Miles Share this  
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While it’s still early days, two contenders have pulled into the lead to steal ad market share from Twitter. Investments in Google’s Performance Max and TikTok are rising fast, particularly among big-name brands. 

Commentary

A Bird’s Eye View of Digital Ad Trends in 2023

by Jon Schulz Share this  
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What’s in store for 2023? The key word is adaptation: across devices, tools, and channels. Brands and their partners will rely more on first party data, artificial intelligence, and tools to meet the ever-present demand to measure marketing effectiveness. 

News & Analysis

ViralGains and LiveRamp Partner to Expand Reach to Zero-Party Data-Driven Audiences

by Joseph Zappa Share this  
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ViralGains, a zero-party data gathering and advertising platform, and LiveRamp, a public data enablement platform, are partnering to expand the reach of ViralGains’ privacy-safe audiences.

News & Analysis

Retailers Turn to AI-Driven Data Exchanges to Solve Merchandising Inefficiencies

by Stephanie Miles Share this  
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The overstocking struggle is leading a push within the retail industry to rely more heavily on machine-driven tools, including AI-driven data exchanges, to coordinate merchandising needs in-store, online, and throughout the supply chain.

Commentary

Marketing in a Recession: How 2008 Can Inform 2023 Strategy

by Brian Quinn Share this  
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By being creative with your marketing budget, listening to your customers, and taking advantage of data, you can do more than just survive an economic recession; you might even grow. 

News & Analysis

Report: 53% of Marketers Predict Decline in Programmatic Spend

by Stephanie Miles Share this  
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More than half of marketers believe programmatic spend will decrease in the coming year, in part because of surging investments in walled gardens. 

News & Analysis

New Hires at Integral Ad Science, MiQ, and Bold Commerce

by Joseph Zappa Share this  
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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Integral Ad Science, MiQ, and Bold Commerce.

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The Influence of Reviews on Conversion

by Damian Rollison Share this  
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Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report. The report examines the Google profiles of approximately 31,000 chain and franchise businesses, who together earned 4.9 million reviews from January 2015 to July 2022. 

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How Small Businesses Can Prepare for the 2023 Marketing Landscape

by Alicia Pringle Share this  
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The best way for small business marketers to keep their brand relevant with their desired customer segment and target audience is to acknowledge shifts in industry trends and adjust to them. To help guide what this may look like, here are a few predictions on marketing trends in 2023.

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