News and Analysis
Street Fight Daily: Big Retailers Support Mobile Payments, Snap Ads Struggle to Grab User Attention
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon, Dunkin’ Donuts, Starbucks Drive Mobile Payment Behaviors… How Do Users Like Snapchat Ads?… AOL’s CEO Explains that Oath is About B2B Branding…
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
MapQuest Tackling More Location Data and Services Under Verizon Ownership
Elise Neel, the head of MapQuest for business, spoke to Street Fight recently about the ways marketers now regard and value location data, the role mixed reality may play in mapping, and what it means for MapQuest to operate under Verizon’s ownership.
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Facebook Replaces Places
Just a year after launching its location-based service, Places, which let people use their mobile devices to post their whereabouts to their profiles, Facebook is killing it off. FourSquare and its ilk shouldn’t be too psyched. While Places wasn’t a hit—did you use it?—Facebook is planning to include location features all over the, er, place. Users can add locations to photos and to their profiles, and do it from smartphone, desktop and everything in between. Considering that plenty of people are complaining about social networking overload, that’s smart
Street Fight Daily: 08.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Local business reviews site Angie’s List filed for an IPO yesterday. The company will raises as much as $75 million. Angie’s List offers consumers a way to review and rate doctors, contractors and service companies on the Web. (TechCrunch)…
Yipit’s data report revealed substantial shifts in the daily deal space occurring over the past month: Daily Deal industry revenue declined 7% in July in North America’s largest markets. Groupon’s revenue declined 4% while LivingSocial’s revenue declined 18%. (Yipit Blog)…
CityPockets Acquires DealBurner for Location-Based Deal Alerts
Citypockets, the site that began as a niche tool for deal hounds to manage and track purchased deals, has taken a big step towards becoming a full-service offers provider, acquiring Dealburner – an application that alerts users of nearby deals via SMS – in an all-stock transaction yesterday…
Case Study: Tracking the Success of an Online Ad
For Richard Stromberg, owner of Chicago Photography Classes, hyperlocal news sites and blogs have taken the place of traditional print publications. To track the effectiveness of his online ads, he uses printable coupons that new clients are encouraged to bring to class for discounted rates...
Street Fight Daily: 08.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Amazon.com is rolling out its daily deals offerings in Manhattan and Brooklyn today. One thing AmazonLocal can do, which Groupon and other deals sites cannot, is promote still more deals on Amazon itself. (New York Times/Bits)…
Local news remains – oddly – one of the final frontiers not yet conquered under the Internet’s mighty dominion. But its time seems to be arriving, and experiments abound. (American Journalism Review)…
Grab Deals from Nearby Neighbors with Grabio
Grabio pushes ahead into the hot geo-location marketplace sector, prepping its second version with more automation and user conveniences. The question is: can Grabio grab mindshare with so many others targeting the same users.
Harnessing Geo-Location Data to Profile Places
PlaceIQ CEO Duncan McCall talks about how his company’s technology collates geo-location data sets to give profiles of specific places. By tracking and deciphering patterns of foot traffic, mobile searches, and even weather data, he says his company can give advertisers and merchants a deeper understanding of the opportunities around them.
Street Fight Daily: 08.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook is killing off Places. To be clear, Facebook is not ducking out of the location game itself. In fact, you could say that they’re doubling-down on it. But they are moving away from the game that the “check-in” services have been playing. (TechCrunch)…
Group Commerce, which sells a software platform to let publishers host their own daily deal applications, has acquired geo-location startup Socialight. The Socialight team and technology will be put toward fleshing out Group Commerce’s mobile strategy. (GigaOm)…
Taking Social Media Reviews Into the Grocery Aisle
Consmr allows users to rate and comment on sodas, makeup, canned foods, shampoos and all kinds of other everyday consumer goods. The service also includes a “check-in” element where users can indicate what products they’re currently using and potentially earn badges…
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