News and Analysis
Street Fight Daily: Amazon Tackles Brick-and-Mortar, WhatsApp Tests Chat Tools for Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Confirms Plans for a 10th Book Store, Demonstrating Commitment to Brick-and-Mortar… WhatsApp Tests Business Chat Tools in Search for Revenue… Joe Ricketts, Local News Publisher and Trump Backer, Acquires Gothamist Websites…
NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black
The location data company announced this morning that it has crossed the line into profitability and CEO Michael Fordyce believes NinthDecimal has found an approach that will help it scale up in a big way. Fordyce and chief revenue officer Brian Slitt spoke with Street Fight recently about the need to measure and understand audiences across a myriad of media and channels.
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Street Fight Daily: 08.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL is spending about $150,000 to run each individual Patch site annually, according to an analyst’s estimate. AOL first focused on building traffic to Patch sites, and just recently started ramping up ad sales. (Wall Street Journal)…
San Francisco’s KQED is embarking on a couple of partnerships pairing it with hyperlocal sites in the area: one with just-launched Huffington Post San Francisco, the other with four hyperlocal news sites as part of J-Lab’s Networked Journalism Project. (Nieman Lab)…
Borrell: 20% of Local Marketing Budgets Planned for Mobile
Borrell Associates, which specializes in research covering local and online advertising, ha issued a report this week called “Main Street Goes Mobile” that examines the role that mobile media is projected to play in local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell cites statistics indicating that a full third of website readership already accesses information via mobile devices…
Bloomspot Leads an Industry Shift
Who: Bloomspot
What: $40 million in funding and a merchant guarantee
With all the chatter about Groupon’s updated IPO filings this week, and news that Patch is offering up daily deals in 800 (not a typo) hyperlocal markets, a couple of announcements from Bloomspot didn’t get as much attention as they otherwise might. The company said that it had scored a whopping $40 million in new funding, and revealed that it is using the data it collects to guarantee that deals they do will be profitable to vendors, or Bloomspot will cover the difference from its cut. There are a couple of important takeaways from all this news…
Street Fight Daily: 08.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
An upcoming promotion with RedBox deal seems to go against Foursquare’s whole raison d’être — which is all about getting users out and about. But the new users that result will become increasingly valuable, particularly as Foursquare focuses not just on letting users share where they are now, but to suggest where they should be going. (GigaOm)…
Should investors run screaming from Groupon? Is it an overrated, hyped-up scam? Are we in the middle of another tech bubble? Well, Groupon does seem rather prone to hyperbole, perhaps because its business has proved so worthy of it in its mere months of existence. (Slate)…
How SeeClickFix Built Revenue Streams From Potholes
SeeClickFix started humbly — from potholes in New Haven, Conn. But it grew quickly as it mobilized citizens in thousands of communities around the U.S. to flag irritating and sometimes serious problems in their neighborhoods. But for all its social purpose, SeeClickFix is a for-profit company. Co-founder Ben Berkowitz talks about how SeeClickFix developed revenue from multiple sources…
Street Fight Daily: 08.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon is spending considerable money to acquire subscribers, but those subscribers are buying less Groupons. Groupon is also spending considerable money to acquire merchants but are making less revenue per merchant. That’s not good. (Yipit Blog)…
According to a new survey, it’s not location-relevant advertising that is most valued by mobile consumers; it’s mobile ads that are personalized to a users’ tastes. (Paid Content)…
Patch Pitch: 855-Town Gorilla Doles Out Daily Deals
Patch certainly reports the news, but it also seems that often Patch is the news. This is one of those weeks. And not simply because one of their interns recently saved a pedestrian, and covered it. The hyperlocal news destination that AOL’s betting a bunch on (closing in on $200 million invested thus far) announced last week that it had crossed a milestone of one million articles published. It’s also rolling out a shiny new daily deals product in over 800 of its communities…
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