Street Fight Daily: 08.11.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon is spending considerable money to acquire subscribers, but those subscribers are buying less Groupons. Groupon is also spending considerable money to acquire merchants but are making less revenue per merchant. That’s not good. (Yipit Blog)

According to a new survey, it’s not location-relevant advertising that is most valued by mobile consumers; it’s mobile ads that are personalized to a users’ tastes. (Paid Content)

HopStop CEO Joe Meyer says his company has received a wide array of interest from potential acquirers. From daily deal sites to location-based services  “a myriad of companies have approached” HopStop. He also predicts that “there’s gonna be a lot of consolidation in the local space.” (The Deal)

Groupon filed an updated S-1 document with the Securities and Exchange Commission on Wednesday. Here’s a roundup of some of the more interesting numbers from the daily deals pioneer’s filing. (GigaOm)

Munch on Me provides daily deals, much like Groupon or LivingSocial. However, it has two major distinctions. First, the startup only focuses on food. And second, the daily deals are for individual dishes, not entire restaurants. The result, Munch on Me’s founders argue, is a more dedicated and consistent customer.  (Mashable)

If you really want to get to the roots of the modern geosocial app, you probably have to go back to The Go Game 2001. Finnegan Kelly and Ian Fraser had set out to run the first ever interactive street game using the cell phone as a means to deliver location based challenges — you know, like a modern day geosocial app. (The Next Web)

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