News and Analysis
xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits
Location intelligence company xAd today launched a new media buying model called “Cost Per Visit,” which is intended to ensure offline visits at stores by customers — and offer better ROI for brands. Marketers who use “Cost Per Visit” only pay when targeted customers physically go to a store after seeing a mobile ad.
Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue
Mobile page-loading issues are so pervasive that 59% of users click off content that takes more than three seconds to load, costing news publishers numerous opportunities to lengthen pageviews into sessions and monetize their articles and videos. Google’s AMP addresses the problem, but at what cost?
Street Fight Daily: Walmart Acquires ModCloth, Marketing Tactics Divide Consumers by Generation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Millenials Follow Brands; Gen-Xers, Contests; Boomers, Promotions… Walmart is Acquiring ModCloth, the Online Women’s Fashion Retailer… Introducing Marketing-Stack Management, Powered by Enterprise Machine Learning…
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Street Fight Daily: 09.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Add Groupon Inc. to the list of hot new Web companies having second thoughts about whether now is a good time to go public. The daily deals website, which is expected to fetch a $20 billion valuation upon its stock-market debut, canceled its investor roadshow and is reevaluating plans for an initial public offering in the face of stock-market volatility. (Wall Street Journal)…
Location-based services are becoming more commonplace tools for mobile users, but check-in services appear to be facing a tough road to adoption, according to new figures from the Pew Internet & American Life Project. The organization found that 28 percent of American adults use some form of mobile and social location-based services to get directions or recommendations, or to check into a location. But Pew found that only 4 percent of adults use their phones specifically for check-in services like Foursquare and Gowalla, the same as in November. (GigaOm)…
Street Fight Daily: 09.05.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
GPS navigation services provider TeleNav has completed the acquisition of goby, a local search engine and mobile application developer. goby provides services that allows users to explore events and activities based on location. (M&A Deals)…
Nonprofit news site The Bay Citizen got a jump start to success early in its life with a unique content relationship with The New York Times that provides two pages of local news for the newspaper’s Northern California edition. (NetNewsCheck)…
Rethinking Hyperlocal: Not Just a Paper, Not an Address
The Washington Post’s decision to close most of its regional bureaus makes a tremendous amount of sense and moves us further along the continuum towards a new reality when the news doesn’t have an office and hyperlocal is also hypermobile. In fact, I’d venture to say that real estate is something that the traditional dailies should ditch, pronto, as part of their transition into a new kind of news organization…
Facebook’s Life After Deals
The best or biggest deal, assertion, investment or other strategy this week. Who: Facebook What: Taking another approach to location-based services Just a week after it said it would abandon its location-based service Places in favor of a new strategy, Facebook announced that it was getting out of the deals business. Facebook Deals was only around […]
Street Fight Daily: 09.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
While Yelp’s daily deal segment got off to a strong start, things have been getting worse ever since. So, what happened? Over the last 6 months, Yelp has been generating less and less revenue per deal as competition in the space heated up. (Yipit Blog)…
The Washington Post has decided to let the leases lapse on all but two of its local bureaus. Beginning next year, the Post has decided to end the leases on four offices in Virginia and three offices in Maryland. (Politico)…
Ex-NYC Deputy Mayor: Hyperlocals Should Help Citizens ‘March on City Hall’
Journalism and community are rapidly converging in the hyperlocal space. But the big missing piece is meaningful participation by local government. Mayors, city and town managers and other local public officials may have Twitter accounts or Facebook pages, but too often they’re used for carefully managed image messages–not for joining citizens in serious problem solving. Stephen […]
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