News and Analysis
Point Inside Announces Personalization Tool for In-Store Marketing
The new service leverages historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. It is an extension of the company’s StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches.
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Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal?
In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together. Just possibly, highly digital Seattle may be the birthplace for what has long eluded hyperlocal: a sustainable business model.
I’m talking about the new partnerships between Fisher Interactive Network—the online division of multimedia Fisher Communications—and two hyperlocal “indies” in Southeast Seattle, Beacon Hill Blog and the Rainier Valley Post…
Street Fight Daily: 09.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon is planning to put its initial public offering back on track even as markets remain rocky. After postponing presentations to potential investors early this month, the online coupon giant is now aiming to go public in late October or early November, according to people briefed on the matter. (New York Times/Dealbook)…
Foursquare’s magical tool that will allow developers to build apps that can remind you to buy milk when you walk past the grocery store or notify you when a friend is in the area is being publicly released. (BetaBeat)…
Where a Yahoo-AOL Merger Would Leave Patch
Rumors surfaced again last week that AOL and Yahoo were in talks to merge. Where would such a move leave Patch? Or Yahoo’s own local efforts? It all makes for compelling drama for sure, but one area likely to ‘pop’ in both categories is ‘local’ — i.e. Patch, Yahoo’s ‘Neighbors’ beta product, and a litany of other products on each side that are heavily reliant on local advertisers and audiences…
Street Fight Daily: 09.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp CEO Jeremy Stoppelman claims that a 54% traffic growth this year has led the service to 63 million monthly unique visits. 21 million reviews grace the site and the app, and 1 million are being added every 30 days. He also calls Google’s acquisition of Zagat “a funny move. (The Next Web)…
Groupon’s Chinese joint venture Gaopeng is not doing so well. It has apparently closed 10 offices and fired at as many as 400 employees over the past three months. (ReadWriteWeb)…
Street Fight Daily: 09.13.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
With Foursquare having won the battle for the check in, Gowalla has undergone a serious transformation. Technically version 4.0, the new version bears little resemblance to the previous versions of the app. Gowalla is no longer predominantly a check-in service. That’s still one aspect of it, but the idea is now to focus on two key areas: travel and storytelling. (TechCrunch)…
The daily deals market is still a bit chaotic, but it’s opening up opportunities for companies that can make sense of it all. That’s true of CityPockets, which offers a digital wallet for storing past deal offers as well as a secondary market for buying and selling discounts. (GigaOm)…
Loopt CEO: Turning the Deal Around
When Loopt introduced its new U-Deals program earlier this year, our guest columnist, Doug Stephens hailed the concept as a “profound” shift in the consumer dynamic. Street Fight recently caught up with Loopt’s founder and CEO Sam Altman to talk about U-Deals, location privacy, and where he sees location-based services headed.
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Why TV Remains the Heartbeat of Local Connection