News and Analysis
Street Fight LIVE Insights: Are you Experienced?
For those OGs and rock fans, the title of this post pays homage to Jimi Hendrix. (It was the name of his award-winning album back in 1967!). And, like a great Hendrix guitar solo, the notion of experiences is timeless. That concept was reinforced at our opening session at Street Fight LIVE, led by Nick […]
Holidays 2024 Installment 4: Megan Hastings Predicts the Spending Future
Megan Hastings is Head of Customer Insight Strategy at Quantum Metric. The company specializes in analyzing the customer journey. And, as we know, that journey includes lots of retail visits for holiday gifting this time of year! And, according to Hastings, lots of visits to that mobile screen! Here’s the latest in our Holiday Predictions […]
A View From the Stage: 10 Takeaways from StreetFight LIVE
I had the pleasure of chairing the re-boot of StreetFight LIVE, the first gathering of its kind since 2018. StreetFight Live events are back! And, as one of our panels reinforced, people today are looking for inspiring, fun, and memorable experiences that engage them and keep them coming back. More than 30 professionals — across […]
Commentary
5 Digital Asset Management Tools for Multi-Location Brands
For multi-location brands with hundreds of store locations controlled by individual managers, digital asset management is about reducing risk.
Combating Affiliate Fraud with Qualified Traffic
Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.
Meta Walks Back Hyperlocal Efforts
Meta has taken a crack at several local commerce initiatives over the years. That’s everything from Facebook Marketplace to Instagram’s new map interface. But one of those efforts recently took a step back: Neighborhoods.
Latest Posts
Brick & Mortar vs Flesh & Blood: An Interview with Ryan Serhant
Even if you’ve never seen “Million Dollar Listing,” you should know who Ryan Serhant is, especially if you’re involved with a multi-location brand. Serhant is the high-energy and visionary media personality successfully breaking almost every real estate marketing and sales rule. Serhant launched his brokerage company (called SERHANT, of course) in 2020. The company now […]
4 Ways Brand Marketers Should Harness ChatGPT — Or Risk Being Left Behind
Generative AI has taken the world of marketing, advertising, and technology by storm. In industries where speed and accuracy are essential, brand marketers are finding creative ways to use tools like OpenAI’s ChatGPT and Google’s Bard to interact with consumers in conversational dialogue and personalize messaging at scale. According to a recent survey by Chief […]
How Retailers Can Improve Inventory Management in Real Time
Among other things, SymphonyAI is a SaaS company that enables retailers and convenience stores to see through the eyes of the customer regarding in-store products on shelves and improve inventory management. Using image capture from employee mobile devices, whether mobile phones, tablets, shelf cameras, ceiling cameras, or robots, both retailers and CPG companies use SymphonyAI’s […]
BUST: Walk-In Weight Loss Jenny Craig Trims Down (and Disappears?)
Jenny Craig once had more than 600 locations and nearly $500M in revenue. But, like many industries, digital communications have been part of its downfall. The company announced this week that, after 40 years, they are shuttering all their locations. What are the factors that precipitated the massive change? New solutions for weight loss are […]
Data Waste Is Putting Retail Loyalty at Risk — Here’s Why
Retail marketers are grappling with plenty of challenges in 2023. Data waste isn’t one of them. For most marketers, data wastage is at the bottom of the list in terms of global importance, far below issues like evolving privacy regulations and the looming death of third-party cookies. Treasure Data’s Zack Wenthe thinks that’s a mistake. […]
Consumers Continue to Spend with Department Store Brands
When Commerce Signals, a TransUnion company that provides credit and debit card insights for retail, restaurants, and entertainment, discovered that department store brands TJ Maxx, Kohls, Nordstrom, and Bergdorf Goodman took market share from the likes of Macy’s, Neiman Marcus, and Saks, Nick Mangiapane was not surprised. “That’s exactly the kind of question that Commerce […]
With Google Cloud’s BigQuery , Habu Makes Data Collaboration Safer
By all indications, data clean rooms have gone mainstream. Eighty percent of advertisers that spend more than $1 billion annually on media are expected to use data clean rooms this year, according to IAB, but interoperability and high costs are still proving to be a challenge, and no single developer of data clean room software […]
Airship Uses OpenAI to Enable Localized Content in Different Languages
App-customer retention rates just got a little easier to achieve if one tech company has its way. Airship, which puts the user experience at the center of the branded-app ecosystem and has powered trillions of mobile app interactions for thousands of global brands, has made some upgrades to its own technology. For the first time […]
BUST: The Very Public Demise of Bed Bath & Beyond
Who will remember the brand Bed Bath & Beyond in a few years, and what will they say? Only time will tell, but in the interim, the retail media has had no fodder shortage over the past few weeks, dissecting how and why this iconic multi-location brand declined and ultimately declared bankruptcy. Monday morning quarterbacks […]
Connected TV Ad Measurement Tools That Link Data to Identity
Connected TV advertising has become increasingly popular in recent years, as more people cut the cord and turn to streaming services for all-things entertainment. However, measuring the effectiveness of CTV ads and attributing their impact to business outcomes has continued to challenge agencies and advertisers. Advertising with CTV and streaming increased 57% in 2021, to […]
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