Airship Uses OpenAI to Enable Localized Content in Different Languages
App-customer retention rates just got a little easier to achieve if one tech company has its way. Airship, which puts the user experience at the center of the branded-app ecosystem and has powered trillions of mobile app interactions for thousands of global brands, has made some upgrades to its own technology.
For the first time ever, Airship has extended its market-first support for iOS Live Activities by innovating on Android to ensure consistent and scalable live update experiences across both mobile platforms. Airship Live Updates for Android enables a brand’s customers to pin dynamically updated information to both their lock screen and notification tray.
The company has also launched its first-ever, no-code native app experience editor, which gives marketers and developers more options to design, deploy, and iterate apps and app improvements in minutes.
With the enablement of OpenAI within Airship’s message composer, developers can scale content testing and optimizations for numerous options involving content variations. Perhaps best of all, it can be applied to localized content in different languages.
At least one of the brands that will benefit from these innovations is the NBA’s Phoenix Suns. Airship Coupons supports individualized promo codes for customers and fans. These codes can be applied to various segmented offers delivered in any channel.
Tramon Thomas, Vice President, Brand Digital & Social for the Phoenix Suns, expressed enthusiasm for what Airship’s newest capabilities will enable the franchise to do. “For the entirety of the playoff season, in-stadium fans will receive a $10 bonus bet for FanDuel if the Suns score more than 30 points in the first quarter,” Thomas said in a statement. “With Airship’s platform, we can create and optimize the end-to-end experience without requiring development resources, from onboarding experiences that drive opt-ins to deliver individualized redemption codes for easy retrieval in our in-app message center or through Google Wallet or Apple Wallet.”
Airship has enabled the sports brand to go paperless for special promotions with its official gaming partner FanDuel using multiple unique capabilities of Airship’s no-code App Experience Platform.
Airship’s support for iOS Live Activities has also been extended to Android so fans can get consistent live update experiences across both mobile platforms. Airship says this innovation empowers marketers to offer their mobile customers a similar experience, regardless of the mobile platform they use.
“Consumers have high expectations for apps to offer utility and personalized experiences that simplify their lives and save them time, yet many businesses struggle to provide this,” said Brett Caine, CEO and president of Airship, in a statement. “Marketers and product teams can now finally take charge of both app experiences and campaigns to form critical first impressions and substantively grow and sustain value over time. We’re entering a new era of customer experience at the speed of mobile, inside and outside the app.”
Along with its no-code editor, Airship introduced Stories, a feature that brings
familiar social-media experiences to any in-app experience, message, or interstitial. Brands benefit by combining Surveys with Scenes to collect first- and zero-party data while onboarding and activating app customers. Its new Partner Configuration Tool offers a no-code UI wizard to easily integrate Airship with other solutions, connecting data and customer journeys across digital ecosystems.
Since its founding in June 2009, Airship has put mobile apps at the center of the digital customer experience, enabling brands to monetize apps and build loyalty program infrastructures. It has worked with brands including Alaska Airlines, the BBC, McDonald’s, SXSW, Vodafone, and the WSJ.
In March, the company released findings from a global consumer survey about how they use mobile apps. Of the 11,000 respondents, 78% said they are using retailers’ mobile apps more often or about the same as last year. The findings also showed that 82% of respondents from households considered “high income” used retail apps, the highest use.