News and Analysis
Report: Beacons Making Sizable Impact on Retail
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout
A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.
Latest Posts
Tuning into Consumers’ Digital Signals
At the Street Fight Summit in October, sponsor GeoIQ unveiled a report it co-sponsored, Tuning into Consumers’ Digital Signals, which was prepared by Dr. Phil Hendrix, director of immr and GigaOm Pro analyst. An introduction follows, including a link to the full 27-page PDF at the bottom of this post.
How Will the “Check-in” Behavior Evolve?
Just as it began to wane, the attention paid to Foursquare as the darling of the geo-social world has reemerged in the wake of the app’s version 4.0.2 release. Two Foursquare execs were on hand to dive deeper into the update during the recent Street Fight Summit in New York…
Drawing the Line on Advertorial Content for Hyperlocals
One way to boost revenue for a hyperlocal news site may be to supplement editorial content with paid content — such as advertorials, sponsored reviews, or endorsements. But a hyperlocal publisher who takes this path may walk into a legal landmine unless they’re completely transparent in distinguishing its editorial content from its paid content…
Street Fight Daily: 11.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Combined Urban Airship + Simple Geo Take $15 Million in Funding (Uncrunched)
It looks like Simple Geo may have made a solid bet after all. Last week the company was acquired by Urban Airship in an all stock transaction that was actually part of a much larger financing: Urban Airship’s Series C round of funding…
Kevin Rose’s Oink: Stop Rating Places – Rate the Stuff Inside Them Instead (SiliconFilter)
The big difference between Oink and Foursquare or Yelp is that Oink doesn’t focus on places so much as on the things inside them. Instead of rating a local restaurant, for example, you would rate the pizza you had there…
How Dating’s Personalized, Localized Future is Good for Groupon
Groupon’s long awaited IPO was wildly oversubscribed, according to AllThingsD – by a factor of $10. The stock priced initially at $20 per share, well over the target pricing of $16 to $18. Considering all the bad press Groupon has endured and slings and arrows from wary small businesspeople and grumpy old CPAscalling for an […]
Local Quotables: BJ Emerson, John Paton, Matt McAlister and more…
The best words about and around the hyperlocal industry. Lots of talk about Groupon this week — its friends-and-family start; who its competitors are; what merchants think. Yipit’s Jim Moran makes a quip about the Groupon-Living Social rivarly. In non-Groupon news, John Paton extends an apology in response to a controversial Journal Register article, and […]
Street Fight Daily: 11.04.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
The Deal Is On! Groupon Gets $700 Million IPO (PaidContent)
Groupon this week has confirmed itself as the biggest daily deals site of them all, not just in terms of users but value, as it raised $700 million in its IPO — the biggest in tech since Google — valuing the company at around $12.8 billion…
Yahoo Livestand and Local News Aggregation (Nieman Lab)
Ken Doctor: Local should be a green field for the tablet news aggregators. While the big national and global news sites have established powerful app platforms, most local news publishers are way behind the curve, and falling farther behind every day…
ReachLocal Kills Bizzy, Takes $3.3 Million Loss
Location-based recommendation service Bizzy has announced that it will be shutting down in mid-November, marking a major turn of momentum in the local recommendation space. According to a statement released on the company’s blog, the application folded because it “ultimately did not attract the number of users it needed to sustain itself in the long run.”
Case Study: RadioShack Finds Foursquare Customers Spend More
After a tepid start to location-based services, RadioShack fully embraced Foursquare, finding that customers who checked in spent more and were more likely to buy wireless products. The company saw an uptick in buzz as an innovator, too. Now, RadioShack is a close partner of Foursquare, serving as a launch partner for some of its badge offerings, and running a major Foursquare campaign around the holidays last year, Holiday Hero. This year, RadioShack will run a “So Right” badge campaign on Foursquare and look to increase use of location-based tools by associates as the company de-centralizes its operations.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature