News and Analysis
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout
A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.
Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…
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Street Fight Daily: 11.09.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp Hires Goldman and Citigroup to Lead I.P.O. (NYT/Dealbook)
Yelp, the online reviews site for local businesses, has hired Goldman Sachs and Citigroup to lead its initial public offering of stock, which is expected to value the company at $1.5 billion to $2 billion…
CrowdMob Builds a Tapjoy+Groupon for Distributing Local Deals (GigaOm)
The company offers merchants and retailers a way to distribute their local deals through third-party apps, incentivizing mobile users to buy a deal in exchange for virtual currency or goods…
Will the 2012 Election Be a Hyperlocal Breakthrough?
As we approach 2012, hyperlocal sites and networks around the country are gearing up to leverage their content and attract what promises to be a huge windfall of political advertising. At the recent Street Fight Summit in New York, we gathered four top executives who are already thinking deeply about the potential opportunity for hyperlocal in next year’s election cycle…
Case Study: Non-Profit Uses Foursquare For Fundraising
At BART stations in the Bay Area in 2010, commuters were encouraged to check-in on Foursquare to posters placed by Earthjustice, a non-profit focused on environmental awareness, as part of an effort to gain traction in the tech community. They hit 6,000 in just a few months’ time and earned media as well, in the New York Times, Mashable and elsewhere. Senior marketing manager Ray Wan discusses the organization’s strategy.
Street Fight Daily: 11.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Daily-Deal Sites Face Problems Ahead, Report Says (Wall Street Journal)
Forrester Research e-commerce analyst Sucharita Mulpuru says in report that the deal sites face challenges that threaten to slow down, if not end their businesses…
Starbucks Taps China’s Foursquare for Holiday Check-in Campaign (Ad Age)
While Foursquare slowly experiments with near-field communication technologies here in the U.S., one of its Chinese lookalikes is rolling out a massive NFC-powered campaign in Eastern China…
Tuning into Consumers’ Digital Signals
At the Street Fight Summit in October, sponsor GeoIQ unveiled a report it co-sponsored, Tuning into Consumers’ Digital Signals, which was prepared by Dr. Phil Hendrix, director of immr and GigaOm Pro analyst. An introduction follows, including a link to the full 27-page PDF at the bottom of this post.
How Will the “Check-in” Behavior Evolve?
Just as it began to wane, the attention paid to Foursquare as the darling of the geo-social world has reemerged in the wake of the app’s version 4.0.2 release. Two Foursquare execs were on hand to dive deeper into the update during the recent Street Fight Summit in New York…
Drawing the Line on Advertorial Content for Hyperlocals
One way to boost revenue for a hyperlocal news site may be to supplement editorial content with paid content — such as advertorials, sponsored reviews, or endorsements. But a hyperlocal publisher who takes this path may walk into a legal landmine unless they’re completely transparent in distinguishing its editorial content from its paid content…
Street Fight Daily: 11.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Combined Urban Airship + Simple Geo Take $15 Million in Funding (Uncrunched)
It looks like Simple Geo may have made a solid bet after all. Last week the company was acquired by Urban Airship in an all stock transaction that was actually part of a much larger financing: Urban Airship’s Series C round of funding…
Kevin Rose’s Oink: Stop Rating Places – Rate the Stuff Inside Them Instead (SiliconFilter)
The big difference between Oink and Foursquare or Yelp is that Oink doesn’t focus on places so much as on the things inside them. Instead of rating a local restaurant, for example, you would rate the pizza you had there…
How Dating’s Personalized, Localized Future is Good for Groupon
Groupon’s long awaited IPO was wildly oversubscribed, according to AllThingsD – by a factor of $10. The stock priced initially at $20 per share, well over the target pricing of $16 to $18. Considering all the bad press Groupon has endured and slings and arrows from wary small businesspeople and grumpy old CPAscalling for an […]
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