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Street Fight Daily: 10.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal task/errand site Zaarly has announced that it raised $14.1 million in financing, and that the company is gaining Meg Whitman as a board member. The site works by letting people post requests for an item or service, and then lets other people, businesses and companies bid to fulfill those needs. (New York Times/Bits)…
Stocks columnist Herb Greenberg looks at Groupon’s numbers, determining that the company is “technically insolvent.” (CNBC)…
Will Data Define Deals 2.0?
Industry data has become a commodity in the young, explosive deals space, with aggregators like Yipit selling reports on industry trends. For the most part, the data is publicly available. Aggregators use bots to scrape hundreds of deals sites, indexing the thousands of deals distributed each day across vertical, geography, and, until recently, number of deals sold…
Daily Deals Biz: A Race to Own Local, Not Coupons?
I think we may be witnessing a race to see who can capture the consumer on his own time and his own turf — and his preferred context — with content (and deals) of specific interest to him a few moments before he realizes he wanted it. The daily deals are just a foot in the door to the broader hyperlocal market. Whatever territory and mindshare the likes of Patch have, Goup-Social wants. All this will be chewed on in my panel session at the Street Fight Summit tomorrow, October 25, with Jonty Kelt, CEO of Group Commerce, Chad Billmyer, CEO of Dealbird, and Perry Evans, CEO of Closely.
Street Fight Daily: 10.24.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Groupon Now! generated just $1 million of gross billings in September, despite being available in 25 markets — only $40k per market. In other words, the product that Groupon is telling investors to view as the future of the company, still represents less than 1% of Groupon’s total gross billings in North America. (Yipit Blog)…
Group buying sites in China are reaching 42 million customers according to figures released by The China Internet Network Information Center (CNNIC). The figure represents an increase of 125% on the previous the year’s business, with the country’s group buying industry now estimated to reach 8.7% of China’s Internet users. (The Next Web)…
Local Quotables: BJ Emerson, Joe Meyer, Tim O’Shaugnessy and more…
In this week’s column, of all people, the VP of technology at Tasti-D-Lite, BJ Emerson, turned a sharp tongue on location-based services at the LocNav conference in San Jose (“they used to call it ‘stalking'”). Jim Brady talked scale; Joe Meyer described the realization that there was a business in local companies; and one small business owner cleverly noted that Twitter and Facebook don’t do a local merchant much good “if people don’t know where you are located.” Read all of this week’s the wise words and wise-cracks around and about the hyperlocal industry.
Case Study: The Trouble with Mobile Marketing for a Small Town Restaurant
At Chattan Loch Bistro & Public House in Bellefontaine, Ohio (pop. 13,069), owner Tracy McPherson is struggling to find cost-effective ways to reach customers in her small town. After a promising start with Foursquare in 2010—when customers were checking-in and claiming specials at least a couple days a week—McPherson says interest in the app has waned, in part due to a lack of resources at the restaurant. She now relies on a mix of local ads, email newsletters, and successful beer and wine clubs to get new customers through the door.
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