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Latest Posts
Owens, Tucker Spar Over Indies’ Profitability
Last week, The Batavian’s Howard Owens penned a post on his personal blog about why independent hyperlocal sites were better positioned to be profitable long-term than scaled hyperlocal networks. Main Street Connect’s Carll Tucker, who believes that he has come upon a scalable formula for hyperlocal profitability, responded to Owens’ post last week, setting off a lively debate in the posts’ comments section over whether indies or scaled networks really have the upper hand when it comes to profitability…
Street Fight Daily: 10.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gilt City Picks Up BuyWithMe at a Discount (AllThingsD)
The daily deals site operated by fashion and luxury online retailer Gilt Groupe, has acquired daily deals company BuyWithMe. Gilt will be purchasing BuyWithMe’s assets, including its member and vendor lists, as well as some of its technology…
Cachet, Not Cash Fuels NYT’s Local Team-Ups (NetNewsCheck)
The New York Times’ local partnerships with the Bay Citizen, the Texas Tribune and the Chicago News Cooperative have been a boon to the legitimacy nonprofit sites and their missions to raise the level of local journalism in their markets. But some acknowledge that weighing the Times’ needs against their own can be a challenge…
Could Siri Make Hyperlocal Hypervocal?
The audible realm in my mind is a better communications medium for brain processing than the symbolic realm — which is The domain of text-based or even much video advertising. Only the very best ads cross over into true pattern recognition where our minds shine. Sounds, however, are something we are far better wired for than words. Which is why Pandora has done extremely well with its advertising response rates as compared to other forms of online media.
Local Quotables: Steve Buttry, Jeff DeBalko, Eric Friedman and more…
The best words about and around the hyperlocal industry. At the Street Fight Summit, the quote of the event came from Datasphere’s Gary Cowan. Elsewhere, John Byers cautioned on the long-term repercussions of working with Groupon and Yipit’s David Sinsky had some serious analysis on the company. Meanwhile, Journal Register’s Jim Brady and Steve Buttry both […]
Street Fight Daily: 10.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google is collaborating with discount luxury network Gilt City as it looks to expand its Google Offers deals service. The partnership comes as the search giant has been adding a number of new coupon features and retailers to its mobile payments product, Google Wallet. (PaidContent)…
The Guardian is testing a new hyperlocal service called “n0tice,” which is an attempt to create a publishing platform based on location — and it uses the metaphor of a community noticeboard to get there. (GigaOm)…
#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen
In a “fireside chat” that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare. Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a “save” button that publishers can embed…
Case Study: For Tasti D-lite Builds Loyalty with Passive Check-Ins
“They used to call it ‘stalking,'” said BJ Emerson at the LocNav Conference this month. “Now they call it ‘location-based marketing.'” The VP of technology at Tasti D-lite has tongue firmly planted in cheek, as the frozen yogurt chain has evolved its basic punch card program into a highly digital loyalty effort involving Foursquare, Facebook and Twitter.
How Is Citizen Journalism Playing Out Today?
Citizen journalism has propelled hundreds of hyperlocal news sites into existence. In the middle of the last decade, CitJ, particularly at the community level, was the hot topic in new media. Journalism’s thinkers saw it as a necessary and overdue reinvention of news (see Dan Gillmor, Jay Rosen, Jeff Jarvis, among others). So how is it actually playing out today — on the ground? To find out, I asked publishers and editors who have been part of the hyperlocal phenomenon.
Street Fight Daily: 10.27.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“Deals don’t mean dollars. That was a point of consensus at the inaugural Street Fight Summit,” writes Jeremy Caplan. “A key question threaded throughout the conference was how best to turn local consumers into reliable revenue streams. The most valuable insights for independent publishers in attendance centered around new opportunities for better serving local businesses.” (Poynter)…
When hyperlocal news sites can’t compete on CPMs, where else can they find revenue? The St. Louis Beacon, a nonprofit online publication for regional news, sought to tie revenue strategies to its mission, business manager Shawn McGinness said. (PaidContent)…
Street Fight Announces Research, More Events
Taking the podium on the second morning of the Street Fight Summit 2011 in New York City, Street Fight co-founder David Hirschman said that Hyperlocal Industries, which publishes the Street Fight website, would soon launch a research division and host more events like the Summit in 2012.
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