News and Analysis
MULO Brands With Soul August Pick: Sheetz
C-stores are a MULO (multi-location) brand category that often doesn’t get enough attention. Also known as convenience stores, the industry encompasses roadside retailers and neighborhood chains that we frequently rely on for last-minute grocery purchases, emergency items, and snacks/beverages. Given the transactional nature of these businesses, we don’t often consider them to have a “culture.” But Sheetz […]
Ad Costs and Spending are Both on the Rise, According to Skai Study
Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report. It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]
Commentary
Is Data the Key to Surviving the Great Resignation?
To navigate these challenging times, businesses need to create more efficient hiring processes and outline ways to effectively retain the talent they have already hired. Accomplishing both goals will require the use of quality data sources. Here are some ways that data can help companies survive The Great Resignation.
Designing a Data Collection Strategy That Improves Brand Safety
As the consumer landscape shifts, it’s critical to dig deeper and get to know your customers and understand their changing preferences—not based on guesses or assumptions, but on clean, accurate first-party data that you collect and own. That work begins with creating a solid, privacy-centric data collection strategy.
Using Local Search to Fight Inflation
Just as the pandemic increased our reliance on digital information and services, so too is inflation reflected in the volume of activities on digital platforms, such as searches for certain types of local business. The searches we conduct online are a barometer of our larger concerns, and these days, belt tightening is clearly on the minds of many consumers.
Latest Posts
Survey: Media Buyers Concerned About Programmatic Disruption
Is the death of third-party cookies more hype than reality? The majority of media buyers are still using third-party data in their digital campaigns, with an average of 11.9 data providers used for each campaign, according to the results of a new study of media buyers, planners, and strategists released this morning and conducted by the data firm Datonics.
Kevel: Why Retail Media Needs a Rebellion
Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled gardens, and privacy. James Avery, CEO and founder of Kevel, claims retail media needs a “rebellion.” We talked about why.
How Brands Can Effectively Reach Gamers
As everyone knows, video games are deeply immersive and interactive. The environments are also among the most intimate for fostering customer relationships. Any interruptions within the platform that are not relevant or don’t add value are likely to alienate a brand’s consumer target. A new survey from Disqo, a customer experience platform, bears that out.
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