News and Analysis
How a Small South Texas Daily Is Building a Profitable Digital Future
The family-owned paper, which serves a nine-county South Texas market of 250,000, has stepped boldly with both boots onto the digital landscape. Publisher Dan Easton tells Street Fight how digital readership and revenue keep the Advocate editorially and financially vibrant.
Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…
SMB Index: Local Stocks Up 5.4% in May
The SCP SMB Index climbed 5.4% in May. The Nasdaq was up 2.6%, while the S&P 500 was up 1%, and Dow Jones was flat, gaining 0.2%. Four of the top five constituents in the index continued to experience stock price gains after April, which saw all five companies gain in value.
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PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…
Street Fight Daily: 01.27.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Shoply Aims To Socialize Ecommerce (TechCrunch)…
Nielsen Adds Hyperlocal Metrics (Mediapost)…
Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…
Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times
Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…
Street Fight Daily: 01.26.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..
BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…
Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…
Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…
Paulding.com’s Hughes: Patch’s Plan B Should Be Franchises
The founder of the Knight News Challenge-winning indie hyperlocal talks with Street Fight about what it’s like to compete with the local Patch, the key mistake he made, and why the future of hyperlocal may include owner-operated franchises.
Street Fight Daily: 01.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Deals Coming to Tourist Kiosks in Chicago (Crain’s Chicago Business)…
Location-Based Shopping App Shopkick Now 3 Million Users Strong (TechCrunch)…
GuideHop and iStopOver Team Up To Fuse Local Activity and Rental Discovery (TechCrunch)…
8 Scheduling Tools For Managing Deal Customers
When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.
Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers
In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem