News and Analysis
#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…
Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech
As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.
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PODCAST: This Week in Location-Based Marketing: Evi, LocalBeat, Shopcastr
Hosts Rob Woodbridge and Asif Khan look at the latest SIRI competitor, Evi, the location tool LocalBeat in India, Groupon’s kiosk play, a great example of relevant and smart location-based mobile marketing by the First TransPennine Express, and Matt O’Leary from Shopcastr.
Street Fight to Participate at First Euro Deals Event
There are over 1500 daily dealers operating in Europe, and Stavros Prodromou, the conference’s organizer, says that the event is meant to spur collaborations and partnerships between the various companies working in the space…
Street Fight Daily: 02.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Mobile Ad Network Mojiva Reaches 1 Billion Devices (TechCrunch)…
Gilt City Gets New Look — Providers Members with Improved Shopping Experience (Daily Deal Media)…
Trover Updates With Curation Tools and Revamped Newsfeed
The location-based photo sharing service that launched in April has added some substantial new features to its mobile application, with lists, tagging, and a revamped newsfeed, which brings users’ curatorial activity (i.e. ‘thanks,’ comments, and list-adds) into the thread…
Case Study: Sandwich Chain Becomes a Believer in the End of the Wallet
Mobile payments and loyalty program LevelUp provides Sebastians restaurant owner Mike Conley with far more customer information — like return rates and lifetime spending histories — than he could have ever gotten from a punch-card system. More than 2,200 customers are now using LevelUp to pay at his restaurant and Conley says customers who use the platform spend more per visit…
Street Fight Daily: 02.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong: Some Patches DID Turn Profitable in 2011 (Forbes)…
LivingSocial lost $558 million in 2011 (Washington Post)…
Luxury Flash Sales Sites Regroup After Layoffs (BetaBeat)…
Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation
Marketers are becoming bullish about their current and future investment in local advertising, particularly in local online media, according to a study released this week by GMSLocal. However, members of Congress such as Rep. Edward Markey (D-Mass.) believe that the mobile technology that could drive such growth may need stricter regulation…
Street Fight Daily: 02.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Set to IPO Today (New York Times)…
Shopkick Scored $110M for Partners in 2011 (GigaOm)…
Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…
As Facebook Readies IPO, Local Strategy Is in Focus
Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…
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