News and Analysis

How SMB Networking is Driving More Referral Marketing

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Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.

Street Fight Daily: D.C. Taxis to Replace Meters with Square, Instagram May Allow Search by Location

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Will Replace Meters in D.C. Taxis, Potentially Fueling Data Collection and Local Commerce… Instagram May Allow Users to Search Publicly Shared Stories by Location… Web-Retail Startups Turn to Bricks and Mortar for Growth…

Why TGI Fridays Is Thinking About Marketing Like a Startup

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While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.

Latest Posts

Street Fight Daily: 02.01.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook Set to IPO Today (New York Times)…

Shopkick Scored $110M for Partners in 2011 (GigaOm)…

Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…

As Facebook Readies IPO, Local Strategy Is in Focus

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Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…

How Non-Profits Are Using LBS to Promote Awareness — And Spur Donations

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Although location-based services are most often used in marketing campaigns designed to drive profits, they are also becoming quite important in the non-profit realm as well. Charitable organizations have begun introducing LBS related to their cause, promoting awareness while providing useful information

Street Fight Daily: 01.31.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…

Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…

How Should Hyperlocal Sites Handle User Information?

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Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…

As Photography Evolves, Quality Imagery Remains Vital for Local

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The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…

Street Fight Daily: 01.30.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…

Twitter, Summify and the New Local Relevance Layer

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We’ve already seen on Street Fight how Flipboard can be turned into a hyperlocal news feed. And that’s exactly where I see possibilities or Twitter in Summify. Flipboard is an amazing presentation layer, but following raw Twitter streams via lists and then dumping them into Flipboard does not surmount the signal-to-noise problem. Drop Summify into the mix and things get more interesting. Further, add the ability to more easily build lists based on geolocation of the tweets and you might actually have a very interesting hyperlocal content stream with huge implications for local businesses…

Local Quotables: Dorsey, Josic, Brody & More

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This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…