News and Analysis

News & Analysis

Foursquare Extends Industry Reach With New Reddit Partnership

by Stephanie Miles Share this  
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Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have the option of adding their real-time location to any mobile post.

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Understanding Facebook’s Place as a Small Business Marketing Vehicle

by David Mihm and Mike Blumenthal Share this  
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“While [Facebook is] not yet anywhere near Google’s ability to generate leads, I have, over the past 6 months, started to see them surpassing Yelp in driving local key performance indicators on the pre-sale side,” Mike Blumenthal tells David Mihm.

News & Analysis

Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Renew Focus on Search Optimization — and Find New Tricks… Hotels, Feeling the Pinch of AirBnB, Promote Local Experiences… Instagram CEO on Stories: Don’t Call It a Copycat…

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Do Consumers Really Want to Passively Share Their Location?

by Isa Jones Share this  
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New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare’s “check-in,” the app allows users to passively broadcast their location to friends all the time…

News & Analysis

Hearsay Social VP: Local Dramatically Increases Social Engagement

by Steven Jacobs Share this  
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An estimated 60% of small and medium-sized business use Facebook, and spending by SMB’s on social media is set to increase sevenfold over the next four years. The issue, as far as the hyperlocal space is concerned, is getting national brands to engage locally, and enable them to do it at scale…

News & Analysis

AP’s Meltwater Suit Illustrates Risks for Hyperlocal Aggregators

by Brian Dengler Share this  
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A new lawsuit filed by the Associated Press is a chilling reminder that hyperlocal publishers need to use discretion if they aggregate content created by other sites and publishers. When in doubt, hyperlocals should check with their counsel before using content of others…

News & Analysis

Street Fight Daily: 02.27.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

3 Things Retailers Can Learn from Mom and Pop Facebook Stores (Mashable)…

Print is Dead! Long Live Print? (TechCrunch)…

Patch: We’re nothing like Main Street Connect (Jim Romenesko)…

News & Analysis

Local Quotables: Mason, Sheetz, Evans and more

by Isa Jones Share this  
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The best words about and around the hyperlocal industry.

Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.

News & Analysis

Sharing Location For a Humanitarian Cause

by Asif Khan Share this  
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In time of war and economic downturn, many turn to charities and the general public for help. But how can you find the help you need in today’s modern mobile world? Hyperlocal, of course!

News & Analysis

PODCAST: This Week in Location-Based Marketing — Amex, Pressly

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly…

News & Analysis

Street Fight Daily: 02.24.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

The Holy Grail of Rich Location Data Made Easy by Geoloqi (ReadWriteWeb)…

The Newsonomics of Hyperlocal’s Next Round: Patch, Digital First, and More (Nieman Lab)…

9 Ways B2Bs Can Excel With Location-Based Social Media (LunaMetrics)…

News & Analysis

Hyperlocals Diverge on How to Mine Rich Lode of Digital Ads

by Tom Grubisich Share this  
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Even though digital advertising is estimated to grow 40% by 2015, according to Pew, the research center said few major sites were capturing any share of this new cornucopia. If that’s the story with bigger sites, what, I wondered, was happening among the more than 3,000 hyperlocal news sites, which, by my estimate, reach 25 million people — a big chunk of the consumer market that advertisers covet…

Case Studies

Case Study: Boston Salon Uses Privy For Targeted Deals

by Stephanie Miles Share this  
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At Pure Hair Design in Boston, co-owner Jenny Kisiel says twentysomethings, her target market, have come to expect huge bargains, thanks to daily deals. In an effort to attract this market while retaining strong sales margins, she has turned to Privy, a hyperlocal deal platform that businesses can use to create customized promotions that run on […]

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