News and Analysis
Through This Ourglass, Watching TV in Public Is More Fun
“Making TV smarter” has been the mantra for many a failed startup over the years. I won’t tell the sad tale of AOL TV, which I helped build content for. That said, Ourglass is approaching things a little differently: targeting TV out-of-home and looking to make public experiences with the tube more fun and useful.
Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…
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Street Fight Daily: 03.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LevelUp Now Seeing $1M Per Month In Transactions; Launches API (TechCrunch)…
Facebook Premium: Ads Everywhere, Ads Everywhere, Ads (BetaBeat)…
Foursquare Dumps Google, Goes Open-Source for Maps (ReadWriteWeb)…
Local Marketing Shifts From Ads to Interactions to Requests
There’s a huge opportunity to aggregate potential leads across these siloed services in real time, and notify or proxy respond on behalf of local businesses so they can service leads immediately. In this online new paradigm, small business no longer needs to wait for their customers, they cherry-pick on demand…
Digital First Taps Nimble Commerce to Power National eCommerce
Digital First Media, which oversees the Denver-based MediaNews as well as the New York-based Journal Register Company, has inked a deal with Nimble Commerce to power an ecommerce initiative across the company’s 150 plus local sites. The deal will replace the media group’s largely fragmented ecommerce efforts with a single platform capable of launching daily deal and flash sales campaigns seamlessly across its media properties…
Study: Tablet Search Becoming Vital to Local Business
The 2012 Local Search Usage Study, a combined effort from from comScore, 15miles, and Localeze, found that “86% of tablet users made a purchase from their most recent tablet-based local search.” That is an impressively high number, especially combined with the fact that 64% of tablet users conduct searches on a weekly basis…
Street Fight Daily: 02.29.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Dennis Crowley: Every Map Should Have Foursquare Dots on It (Mashable)…
Hyperlocal News Sites Stay Away From Election Endorsements (OJR)…
Groupon Acquires Travel Search Company Uptake (AllThingsD)…
Seamless Rolls Out iPad App, Offers Glimpse into New Strategy
Delivery and takeout service Seamless is rolling out its first iPad app this morning, rounding off an eight-month rebranding process after food-service giant Aramark sold its majority stake in the company to Spectrum Equity Investors for $50 million in June. The application is a debut of sorts for Seamless’ revamped strategy, which aims to position the service farther up the purchase funnel…
Street Fight Daily: 02.28.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…
How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…
Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…
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Beyond Likes: Win Hearts with Emotional Marketing