Local Quotables: Mason, Sheetz, Evans and more

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The best words about and around the hyperlocal industry.

Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.

Andrew Mason, GrouponFebruary 17, 2012
Chicago Tribune: “We have not done nearly as much as we can or will to leverage social.”

 Ashley Sheetz, Gamestop, February 22, 2012
Mashable: “We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly. For us, it’s been a way we communicate with customers on deals, not a place to sell.”
Perry Evans, CloselyFebruary 22, 2012
Street Fight: “Promotional commerce between small businesses and local consumers is undergoing a massive reconstruction. In the process, media channels are being forced to proactively adapt or wither into irrelevance.”

Eric Berlow, Tru North LabsFebruary 21, 2012
Business Insider: “VCs [venture capitalists in Silicon Valley], maybe are like predatory sharks, but they also provide the nutrients that prime the pump.”

Dave Knox, Rockfish, February 17, 2012
ClickZ: “Restaurants are one segment that is primed to use location-based marketing to tap into what’s happening in their locations via social. As more people are using their smartphones throughout their dining experience…[such as] checking in, taking pictures of their meals, reviewing their experience, etc.”

Eric Koester, Zaarly, February 20, 2012
Forbes: “Even more than just mobile, we’ve seen a veritable gold rush into the mobile commerce market from mobile payments to mobile couponing to location-based discounts to the ‘buzzy-sounding’ MoLoSo (it’s short for mobile-local-social integrated technologies).”

Borrell and Associates,  February 22, 2012
Radio-Info.com: “The internet is becoming untethered, and people are consuming content on mobile devices.”