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AmEx + Twitter Could Equal Huge Opportunity for Local Businesses
American Express just taken another major step into local. The credit card company has partnered with Twitter to create a program that allows consumers to receive discounts directly applied to their accounts — all for the price of a single hashtag in a single tweet (after a quick, one-time visit to AmEx’s website to sync a card)…
The Myth of the Digitally Dumb Mom-and-Pop Shop
An old sawhorse of the punditocracy is that one of the reasons hyperlocal is taking off so slowly in terms of advertising revenues is due to the digital noobieness of local merchants. Journalists love to trot out stories reminding the world that X-percent of mom-and-pop shops still don’t even have a Web site. But are these peeps really trapped in the dark ages?
The 5 Most Important Things SMBs Can Do Online
Taking your local business online doesn’t necessarily mean you’re trying to tap into a massive network of potential new customers. Perhaps that is the endgame for some ambitious entrepreneurs, but for many businesses — especially local and service-based business — the aim is to build and maintain meaningful online and offline relationships at a local level…
Street Fight Daily: 03.07.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Co-Founder Naveen Selvadurai ‘Tried To Fight’ Departure From Foursquare (Business Insider)…
South by Serendipity (GigaOm)…
INTRO Wants To Be The LinkedIn Of The Ambient Location Apps (TechCrunch)…
Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue
The founder and program director at the Digital News Test Kitchen at CU-Boulder studies the places where journalism and technology collide. Here he talks with Street Fight about where the concept of hyperlocal has been, where it’s going, and how technology is increasingly impacting how journalists do their job…
Street Fight Daily: 03.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Time Magazine, Foursquare Partner For Political Conventions (PaidContent)…
LBS App Highlight: The Startup Everyone Is Saying Will Win SXSW This Year (Business Insider)…
Newspapers: It’s Not a Revenue Problem, It’s a Culture Problem (GigaOm)…
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Streets Ahead: ChatGPT, AI-Generated meta descriptions and AI Mode