News and Analysis
Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…
Why Google Play Sees Complementary Roles for Travel and Local Apps
A few taps is all it takes with an app to book travel arrangements or order dinner — and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. James caught up with us recently to discuss how apps can be contextual on multiple levels.
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Street Fight Daily: 02.15.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Why News Companies Can’t Get On Top Of Digital Advertising (PaidContent)…
Survey: 69% Use Print YP in SF Bay Area (ScreenWerk)…
Leonsis: Groupon a ‘Much Bigger Idea’ Than a Directory or City Guide (BIA/Kelsey)…
What Merchants Want: Customers!
What do merchants want in a hyperlocal ad campaign? In our interviews with more than 50 local business owners across the U.S., there were some clear answers: first and foremost, they want to drive new customers into their businesses. Geographic targeting delivers customers who are most ready to buy.
6 White-Label Deal Platforms for Publishers
Launching a branded deals program gives publishers an additional stream of revenue in a notoriously difficult advertising market, potentially increasing a media company’s annual advertising revenue anywhere from 15% to 30%. These programs also give community newspapers, hyperlocal blogs, television stations, and radio stations a way to capitalize on the trust and authority they’ve developed with their audiences over the years.
Street Fight Daily: 02.14.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
New Pew Report About Advertising on News Sites Should Open Eyes (PoMo Blog)…
The Secret To Making Money From Great Content (Business Insider)…
Hyperlocal Marketing Offers Powerful Returns (Portfolio)…
Comparing the Pros and Cons of 5 Top Location APIs
With the rise of location-based services and apps, the availability of geo-specific data has grown more important than ever. With the recent sale and shuttering of SimpleGeo, a start-up that was beginning to turn heads in the geo-data field, many are wondering where to go for the location data they need. Here are five major services offering similar types of location data feeds…
Advice for Patch’s New Content Chief
If Patch can create an easy way for communities to report on sports events — with minimal or no effort — and then serve up that content in a relatively readable format, the upside would be huge. Also, get rid of your middle management layer. All of it. Hyperlocal works best in conditions of hyper-autonomy, without an overseer and a style enforcer…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation