News and Analysis
#SFSNYC: Strategizing for the Coming Local Consolidation
In the six years since Street Fight was founded, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. To break down this issue, Street Fight CEO and founder Laura Rich sat down with four experts in tech, SMBs, and mergers and acquisitions at Street Fight Summit Tuesday.
#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online
The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations. The ways these different channels of retail have become intertwined was at the heart of a panel discussion at Street Fight Summit in Brooklyn on Tuesday.
Latest Posts
Is Online Sports Video Content an Ideal Draw for Local Ads?
Local has long been regarded as the sleeping giant of digital advertising; a sector seemingly waiting for someone else to develop the ideal solution to help advertisers capitalize on its massive potential. In recent years, the broader media conversations have moved toward mobile and social — yet video has been proven to have the most upside for both local consumers and brand marketers…
Getting Consent Is Key for Hyperlocals Relying on Crowdsourced Content
Hyperlocal publishers must ensure that they secure rights from their contributors to use the content — and to make clear whether a contributor is entitled to compensation. Copyright law confers ownership of content on the original author of the content (except in employment circumstances where the publisher automatically owns the content). The copyright owner solely controls how the content may be distributed…
Social Travel Apps Use Foursquare, Facebook Data to Tell You Where to Go
Because many smartphone users are already collecting information about good bars, restaurants, and photos of tourist sites on their travels through location-based services, two new companies are compiling place information from your social media to create virtual travel guides form reviews based on input from people within your circle…
Street Fight Daily: Groupon Restates, Bing Eliminates Local Targeting in Some Markets
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Restates Q4 Earnings (Crain’s Chicago Business)…
LivingSocial Finds That Full-Price Offers Work Better on Mobile Than Discounts (AllThingsD)…
Funding Circle, a Kickstarter for SMBs, Picks Up $16M From Index, Union Square Ventures (TechCrunch)…
News Recap: Twitter Teams Up With AmEx to Help SMBs
As part of a new partnership with American Express, Twitter announced this week that it will now use its ability to draw attention to certain topics to help advertise local businesses. Basically, this means that in addition to the “promoted tweets” seen by users, now ads from small businesses will also appear in their feeds…
PODCAST: This Week in Location-Based Marketing — Waytag, Stopped.at, Goldrun
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Tripbirds’ social travel, Waytag’s partnership with TomTom, Wynn Las Vegas’s use of location. Also in the lineup: is Stopped.at “the Foursquare of the web”; RedRobot and Newsit raise; OMGPop takes a good deal; and special guest Vivian Rosenthal, founder & CEO of GoldRun.
Street Fight Daily: LivingSocial Co-Founder Steps Down, Foursquare Adds Bios
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LivingSocial Co-Founder And President Steps Down (Startup Stats)…
Foursquare Adds Bios To Profile Pages, Evolving As A More Self-Contained Social Network (TechCrunch)…
Is Hyperlocal News a Failed Business Model? (NetNewsCheck)…
Street Fight Brings Popular Summit to San Francisco!
On June 5, hyperlocal’s brightest minds will converge on the Bently Reserve in downtown San Francisco for Street Fight Summit West, the first West Coast conference produced by Street Fight. Confirmed speakers and attendees include some of the top thinkers in hyperlocal. Early bird tickets are available at a 50% discount for a limited time…
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