News and Analysis

#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

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At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.

Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

#SFSNYC: Taking Location ‘Beyond Pins on a Map’

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As more ideas and information are loaded into maps, the context of the data used in the creation needs to be clear, said Mapbox SVP Marc Prioleau. “Location is data,” Prioleau said.” Don’t just put your data on the map. Your data is the map.”

Latest Posts

Yext Spins Off Pay-Per-Call Service

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With the pay-per-call baggage left behind, look for Yext to make a big push to tie into local marketing products like UBL as well as to leverage the existing sales forces of the legacy yellow pages businesses to sell its product…

Local Search: Will Mobile Overtake Desktop?

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Location targeting and search ads (and their combination) will be the relevance drivers that create not only intent-driven user engagement and advertiser demand, but also a top source of premium ad units. It hasn’t happened yet but it will…

Hyperlocals Need to Pay Attention to ‘Red Flags’ in User Content

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Copyright law offers some immunity to hyperlocals for content uploaded by the user as long as the publisher had no knowledge — or became aware — that the content my violate the rights of others. What type of “red flags” create risks for the publisher recently was addressed in a hotly contested lawsuit filed by Viacom against YouTube…

Street Fight Daily: Pinterest for Hyperlocal Marketing, Groupon’s Bad Press

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

5 Pinterest Tips for Hyperlocal Marketing (MediaPost)…

What Does All the Bad Press Mean for Groupon? (VentureBeat)…

Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)…

In-Store Digital Signs Connect Businesses With Customers Via LBS

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Much of the focus around location-based services early on has been in the form of mobile applications like Foursquare and Twitter, but there is a new opportunity emerging for businesses to connect the mobile experience to digital signage and other marketing mediums as well…

PODCAST: This Week in Location-Based Marketing — Grabio, Xtify

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Grabio’s location-based classifieds, Radio Shack’s targeting of old phone users, and LivingSocial dropping Instant but moving into take-out food. Also: The Relevance Resolution and special guest Josh Rochlin, CEO of Xtify…

News Recap: Groupon’s Financial Troubles

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Groupon took flak this week after the daily deals giant restated its fourth quarter earnings and cited inadequate resources allocated for refunds. In the wake of the restatement, the recently public company’s stock price plummeted, the SEC initiated a probe into its business practices, and it was hit with a stockholder’s lawsuit. Here’s a look back at some of the coverage of Groupon’s troubling week…

Street Fight Daily: Pandora Goes Local, AroundMe’s 6M Users

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Pandora: Over 400 Local Ad Campaigns in 2012 (NetNewsCheck)…

Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users (TechCrunch)…

KOMO Launches Connected TV Apps (TVNewsCheck)…

BiteHunter Launches In-App Payments for Restaurant Deals

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BiteHunter, the year-old dining deals aggregator pitched as a “Kayak for restaurants,” has updated its mobile application with an in-app payment platform and a rehashed user interface. In early March, the company effectively dropped its web offering, focusing its product exclusively on the mobile experience…

Will Wash Post Take Another Run at Hyperlocal Under John Temple?

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After crashing and burning in Northern Virginia’s highly competitive hyperlocal space in 2009, it appears that the Washington Post is again looking for a way to get back into the game in its local markets. The big, signifying tea leaf is the Post’s appointment of John Temple as managing editor for local news…