News and Analysis
#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech
As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.
Latest Posts
Getting Consent Is Key for Hyperlocals Relying on Crowdsourced Content
Hyperlocal publishers must ensure that they secure rights from their contributors to use the content — and to make clear whether a contributor is entitled to compensation. Copyright law confers ownership of content on the original author of the content (except in employment circumstances where the publisher automatically owns the content). The copyright owner solely controls how the content may be distributed…
Social Travel Apps Use Foursquare, Facebook Data to Tell You Where to Go
Because many smartphone users are already collecting information about good bars, restaurants, and photos of tourist sites on their travels through location-based services, two new companies are compiling place information from your social media to create virtual travel guides form reviews based on input from people within your circle…
Street Fight Daily: Groupon Restates, Bing Eliminates Local Targeting in Some Markets
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Restates Q4 Earnings (Crain’s Chicago Business)…
LivingSocial Finds That Full-Price Offers Work Better on Mobile Than Discounts (AllThingsD)…
Funding Circle, a Kickstarter for SMBs, Picks Up $16M From Index, Union Square Ventures (TechCrunch)…
News Recap: Twitter Teams Up With AmEx to Help SMBs
As part of a new partnership with American Express, Twitter announced this week that it will now use its ability to draw attention to certain topics to help advertise local businesses. Basically, this means that in addition to the “promoted tweets” seen by users, now ads from small businesses will also appear in their feeds…
PODCAST: This Week in Location-Based Marketing — Waytag, Stopped.at, Goldrun
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Tripbirds’ social travel, Waytag’s partnership with TomTom, Wynn Las Vegas’s use of location. Also in the lineup: is Stopped.at “the Foursquare of the web”; RedRobot and Newsit raise; OMGPop takes a good deal; and special guest Vivian Rosenthal, founder & CEO of GoldRun.
Street Fight Daily: LivingSocial Co-Founder Steps Down, Foursquare Adds Bios
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LivingSocial Co-Founder And President Steps Down (Startup Stats)…
Foursquare Adds Bios To Profile Pages, Evolving As A More Self-Contained Social Network (TechCrunch)…
Is Hyperlocal News a Failed Business Model? (NetNewsCheck)…
Street Fight Brings Popular Summit to San Francisco!
On June 5, hyperlocal’s brightest minds will converge on the Bently Reserve in downtown San Francisco for Street Fight Summit West, the first West Coast conference produced by Street Fight. Confirmed speakers and attendees include some of the top thinkers in hyperlocal. Early bird tickets are available at a 50% discount for a limited time…
Smartphone Optimization Tips Every Hyperlocal Should Know
Mobile is the commanding new digital experience. App-rich smartphones are rapidly transforming our daily lives, and it’s become vital for publishers and media companies of all sizes to create mobile products that satisfy consumer demand. What does this all mean for hyperlocal news sites, which have largely been focused on perfecting the digital experience for the desktop? Amy Gahran, senior editor of Oakland Local, shares her insight…
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