News and Analysis
#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile
Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.
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Selling a City to Tourists Via Hyperlocal
There is an emerging opportunity for cities to subsidize hyperlocal marketing efforts through hyperlocal platforms. For example, a city agency could create a neighborhood-based promotion on top of mobile payment play LevelUp in which a visitor who shared that they say, ate lunch at a traditional tourist destination, could win a promotion to receive a free round trip train fare to a peripheral neighborhood if they ate dinner at a restaurant in the neighborhood…
Case Study: Providence Retailer Uses Swipely to Reward Customer Loyalty
As the co-owner of Kreatelier, a retail shop that sells gifts and textiles in Providence, R.I., Line Daems is always on the lookout for ways to reward her most loyal customers without overwhelming her staff with extra work. In 2011 she discovered that she could use Swipely, a loyalty platform tied to customers’ credit card transactions, to offer cash-back rewards with zero effort on her company’s behalf…
Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…
New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…
Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…
Hyperlocals Need to Pay Attention to ‘Red Flags’ in User Content
Copyright law offers some immunity to hyperlocals for content uploaded by the user as long as the publisher had no knowledge — or became aware — that the content my violate the rights of others. What type of “red flags” create risks for the publisher recently was addressed in a hotly contested lawsuit filed by Viacom against YouTube…
Street Fight Daily: Pinterest for Hyperlocal Marketing, Groupon’s Bad Press
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
5 Pinterest Tips for Hyperlocal Marketing (MediaPost)…
What Does All the Bad Press Mean for Groupon? (VentureBeat)…
Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)…
News Recap: Groupon’s Financial Troubles
Groupon took flak this week after the daily deals giant restated its fourth quarter earnings and cited inadequate resources allocated for refunds. In the wake of the restatement, the recently public company’s stock price plummeted, the SEC initiated a probe into its business practices, and it was hit with a stockholder’s lawsuit. Here’s a look back at some of the coverage of Groupon’s troubling week…
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