News and Analysis
Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech
As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.
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Deals Site Privy Launches, Giving Merchants More Control
The Boston-based deals start-up is hoping to change the way small businesses use daily deals by giving them more control over distribution and promotion. The company allows SMBs to create and manage their offers, and helps them market through the business’s online networks — to Facebook fans, Twitter followers, and visitors to their website. ..
Localeze, Locationary Partner to Streamline Enhanced Search
The two companies will join to help “streamline the sharing of Name, Address and Phone Number (NAP) data and enhanced business information for local search engines and businesses.” According to Localeze president Jeff Beard, his company will utilize Locationary’s Saturn platform and offer it as a local data solution for their clients…
Street Fight Daily: SEC Probes Groupon, Manta Raises $44M
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
SEC Probes Groupon (Wall Street Journal)…
Borrell: Local Online Advertising to Grow 21% (NetNewsCheck)…
Online Community For Small Businesses Manta Raises $44M (TechCrunch)…
Is Online Sports Video Content an Ideal Draw for Local Ads?
Local has long been regarded as the sleeping giant of digital advertising; a sector seemingly waiting for someone else to develop the ideal solution to help advertisers capitalize on its massive potential. In recent years, the broader media conversations have moved toward mobile and social — yet video has been proven to have the most upside for both local consumers and brand marketers…
Getting Consent Is Key for Hyperlocals Relying on Crowdsourced Content
Hyperlocal publishers must ensure that they secure rights from their contributors to use the content — and to make clear whether a contributor is entitled to compensation. Copyright law confers ownership of content on the original author of the content (except in employment circumstances where the publisher automatically owns the content). The copyright owner solely controls how the content may be distributed…
Social Travel Apps Use Foursquare, Facebook Data to Tell You Where to Go
Because many smartphone users are already collecting information about good bars, restaurants, and photos of tourist sites on their travels through location-based services, two new companies are compiling place information from your social media to create virtual travel guides form reviews based on input from people within your circle…
Street Fight Daily: Groupon Restates, Bing Eliminates Local Targeting in Some Markets
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Restates Q4 Earnings (Crain’s Chicago Business)…
LivingSocial Finds That Full-Price Offers Work Better on Mobile Than Discounts (AllThingsD)…
Funding Circle, a Kickstarter for SMBs, Picks Up $16M From Index, Union Square Ventures (TechCrunch)…
News Recap: Twitter Teams Up With AmEx to Help SMBs
As part of a new partnership with American Express, Twitter announced this week that it will now use its ability to draw attention to certain topics to help advertise local businesses. Basically, this means that in addition to the “promoted tweets” seen by users, now ads from small businesses will also appear in their feeds…
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