News and Analysis
New CEO at Daily Voice Says Full-Bore Expansion Is His Mission
Randy Kilgore succeeds Carll Tucker, who founded Daily Voice in 2010, after a long career in print community news and will continue as chairman of the private Daily Voice company. In this Q & A, the two execs talk about the transition and what’s next for hyperlocal news network.
Street Fight Daily: Inside Uber’s Messy CEO Search, Why Brick-and-Mortars Are Closing Down
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Search for New CEO Hampered by Deep Split on Board… Amazon Is One Part of a Much Larger Picture of the Retail Apocalypse… Focus on Mobile and Product Drives Q2 Digital Ads…
Openings and New Hires at Daily Voice, Near, Local SEO Guide
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Yext, the MMA, and Acquisio.
Latest Posts
Groupon Live Ticket Service to Move Toward ‘Experiences’
While Groupon Live is a national effort, it’s inherently local as well, since events take place at specific venues at specific dates and times. The service’s general manager Greg Rudin says the company works with everyone from the smallest venues to the largest stadiums…
EFF: Claim That Not All Hyperlocal Journalists Are Equal ‘Simply Wrong’
The practice of denying hyperlocal publishers the full status of other journalists has caught the ire of organizations such as the Electronic Frontier Foundation, which has fought to level the playing field for public access on behalf of hyperlocal news media and bloggers. Many local officials have granted traditional media access to public records and meetings while denying the same privileges to hyperlocals…
5 Tools for Outsourcing Hyperlocal Ad Management & Sales
Companies that provide publishers with ad sales support and management tools have become a happy medium for publications that can’t afford to employ full-time reps and aren’t quite satisfied with the low rates they earn from advertising networks alone. Here are five tools that publishers can use to outsource some or all of the advertising operations…
Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…
RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…
Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…
Social Network Swidjit Develops Local Currency/Barter System
CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.
PODCAST: This Week in Location-Based Marketing — Facebook, AmEx
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss what the Facebook IPO means to the location marketing world; could AmEx unseat Groupon; Pinterest raises huge revenue investment dollars at an insane valuation; and Tomi Ahonen on the 8th mass media…
Street Fight Daily: Groupon, Patch, Signpost, Digital First
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Customers Might Not Get Any Cash From That $8.5 Million Settlement (Business Insider)…
Signpost Makes Deal With Newspaper Biggies (Portfolio)…
The Case Against AOL, In Numbers (Ad Age)…
Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting
Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.
Will AZCentral’s Big Leap Into Hyperlocal Be Model for Other Newspapers?
The launch of 17 hyperlocal sites in metro Phoenix is just a start. After its initial move in five Scottsdale neighborhoods and 12 in the East Valley, the site aims to plant its flag in scores of communities through the two-county region, which has a population of 4.2 million…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature