Street Fight Daily: Local Pinterest, Gtrot, Groupon’s Broken ‘Promise’

A roundup of today’s big stories in hyperlocal content, commerce and technology.

‘Groupon Promise’ Broken? (VentureBeat)
Rocky Agrawal: This is the Groupon Promise, prominently plastered all over the Groupon site: “If the experience using your Groupon ever lets you down, we’ll make it right or return your purchase. Simple as that.” But when I put it to the test, I found the promise isn’t really simple as that.

5 Ways to Market Your Brand With Location-Based Networks (Mashable)
Between the rise in location-based social networks, like Foursquare, and the mobile market’s meteoric growth, a new marketing avenue has opened up. Location-based marketing is a nascent frontier, and marketers are clamoring to take advantage of it. If your marketing plans include location-based networks, below are five ways to get started.

What Local TV Newsrooms Are Pinning on Pinterest (Lost Remote)
Kim Wilson: Still not quite sure what to pin on your newsroom’s Pinterest boards? That’s OK, it’s a work in progress for just about everyone. But we are starting to see some trends with early adopters in local TV stations around the country. So if you’re looking for some (p)inspiration, here are the top 5 types of Pinterest Boards being used by newsrooms right now.

Social Travel-Planner Site Gtrot Pivots Into A Local Discovery Tool (Fast Company)
The new Ggtrot has a “new focus on local discovery, offering a social platform where users can find and share the best restaurants, nightlife, arts, events, deals, and other experiences in their own backyard.” The site still uses its customers’ social graph to build its database, and also “gathers local data–including venues, deals, events and activities–from dozens of sources and creates a single stream of trending content for users to search and explore.”

BIA/Kelsey: Radio Online Revenue Up 15% in 2011 (NetNewsCheck)
BIA/Kelsey is predicting online revenue will continue to grow in 2012 and beyond, rising from $505 million in 2012 to $767 million in 2016. The media research firm also expects overall radio industry revenues to reach $14.6 billion in 2012, a 3.5 percent rise over last year, bolstered by the national election.

Patch Names Yankee Mark Teixeira ‘Commissioner of Patch Baseball’ (Patch)
Patch, AOL’s leading platform of over 850 hyperlocal news, information and engagement sites, has appointed New York Yankee Mark Teixeira, four-time Gold Glove winner, as the Commissioner of Patch Baseball. The two-time All-Star and four-time Gold Glove Award winner will interact with Patch users by regularly responding to questions, sharing baseball tips, and posting exclusive videos.

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